Have you tried LinkedIn Ads yet? And if you have tried LinkedIn Ads, are you still actively using the platform? If not, and you’re spending money on ads elsewhere, why? Do you think that LinkedIn Ads are more expensive? Did you even use LinkedIn Ads correctly? On today’s episode of Digital Marketing Radio we’re going to be exploring what’s different about LinkedIn Ads compared with other ad platforms - how you need to adapt your campaigns so that they’re better suited to LinkedIn - and what kind of results you should be expecting by advertising on LinkedIn. Joining me to discuss that is a former eCommerce Consultant for IBM. He’s now the Chief Advertising Officer for LinkedIn Advertising Agency, Speedwork Social. Welcome to DMR - Anthony Blatner.