Hey there, David here - I just wanted to record a quick message to say that I’m taking a short break from recording episodes of Digital Marketing Radio. I want to focus on 2 other things at the moment... Firstly, Casting Cred, my podcast production agency for B2B brands is expanding a little - I’m now also offering YouTube video series’ and business books as part of my B2B content marketing services - if you want to check out something that I’ve recently produced for a client, have a look at...

The chances are that you’re either great at SEO or PR - they seem like very different modern marketing disciplines - one technical, one creative. However, to be as effective as possible, they need to work together. Digital PR can be a wonderful way of driving authority - AKA links - to your site. That’s what I’m going to be discussing on episode 270 of Digital Marketing Radio - with a specialist Copywriter and Digital PR Strategist who helps SaaS companies rank in Google search, and convert...

The world of social media has exploded over the past 15 years. Consumers now have the ability to share their experiences about any kind of purchase imaginable. But what about B2B? We’re constantly told that B2B marketing is very different from B2C - and that building a community in the world of B2B is a lot tougher. But is that really the case? And what is the role of community in B2B marketing today? Joining me to discuss that in episode 269 of Digital Marketing Radio is a man who’s been...

I’ve dabbled in podcast advertising, but there are many brands out there who are spending significant sums on introducing their product or service to ever-increasing podcast audiences. So what works best when it comes to advertising on podcasts is this something that your business should be considering? Joining me to discuss that is a lady who’s sold over 50,000 podcast ads in the past year. She has an extensive background in radio advertising - and she’s a current, influential voice in the...

I remember using AdWords back in 2005. Paying pennies for all the traffic I desired. And all I had to do was select a target keyword phrase, write a simple ad, and click publish. But the sad thing is, 16 years later, thousands of marketers are still treating Google Ads in exactly the same way. So what is best practice in Google Ads in 2021? How do you use scripts to automate your Google Ads? And how does this impact ad copy and the way it’s created? Joining me to discuss that is a lady who’s...

Content is at the heart of modern marketing mastership - and it’s very hard to continuously create great content without the help of others. And if you’re able to persuade some of the leaders in your industry that it’s worthwhile granting you some of their time, you’d better make sure that you make the most of it - you’d better make sure that you know how to interview. That’s what we’re going to be learning on episode 266 of Digital Marketing Radio - with a man who created the entire category...

Is your email marketing strategy a bit of an afterthought? Perhaps you don’t consider email to be a serious marketing channel, and whatever you send is reactive and not planned as part of an integrated marketing strategy. In this, episode 265 of Digital Marketing Radio we’re looking at how email marketing can be a significant part of the modern marketing mix in 2022 and beyond. Joining me to discuss that is a lady who’s a Chartered Marketer and awarded Fellow of the IDM with over ten years’...

How much do you truly know about your audience and which message you should be providing specifically for them?On episode 264 of Digital Marketing Radio we’re looking at how to learn more about your ideal audience and how to use that information to deliver much more effective marketing. Joining me to discuss that is a man who’ll spill big tech’s dark secrets if you bribe him with enough great pasta or great cocktails. He’s dedicated his professional life to helping people do better marketing...

Have you written off traditional media? Perhaps you’ve been focusing in on online traffic, not really considering that offline could be just as valuable. Joining me to discuss that on episode 263 of Digital Marketing Radio is a man who taught Advanced Digital Marketing, Innovation Management, and Strategic Economics at Harvard University. He’s the former Head of Growth at HubSpot Labs and the current CEO and Co-Founder of OneScreen - a pandemic-produced startup set on overhauling the archaic...

Are you thinking of starting a podcast? If so, what are your reasons for doing so? There are well over 2 million podcasts now, but what is the commercial value of starting and publishing a regular podcast? And where does a podcast fit into your overall content marketing mix? Those are just 2 of the questions that I’ll be asking my guest on Digital Marketing Radio episode 262. He’s a digital marketing strategist with a strong background in SEO, web design and training and he heads-up Fleek...

Do you run or might you be planning on running a marketing agency? If so, you’ve probably experienced, or you’re going to experience clients coming and going, and revenue going up and down. In this, episode 261 of Digital Marketing Radio we’re going to be looking at why clients leave, why revenue isn’t as stable as you’d like, and how to fix it. Joining me to discuss that is the co-founder of a marketing platform specifically designed to help agencies thrive. He’s the CEO of HighLevel -...

How many times over the past 17 months have you turned up to yet another Zoom meeting, only to hear a cacophony of nonsense and a presenter struggling to share their slides? So you say to yourself... “If that were me, I’d be so much better.” The week after, it’s your turn - so you start your presentation fully on-form - and completely muted. Virtual presentation skills are now more important than ever - and that’s exactly what I’m going to be discussing with my guest on Digital Marketing...

We all know that content marketing is an essential part of today's marketing mix - but there are so many different forms of content - how does everything fit together? And how do you truly capture the attention of your audience in the current era of content overload? Those are just 2 of the questions that I’m going to be asking to my guest on Digital Marketing Radio episode 259. She’s a 2020 inductee into the Healthcare Internet Hall of Fame as an Innovative Individual, has 20+ years of...

When I started Digital Marketing Radio in 2014 there were 150,000 podcasts. Now, there are over 2 million of them. YouTube’s seen the same exponential growth - there are around 40 million YouTube channels in 2021. What does that mean to you as a content creator? You can’t be average any more! You need to work on your audio quality, your video quality and your production value. Your competition in 2021 is anything that competes for your audience’s attention. Your competition is Netflix. And...

Have you been testing and tweaking your landing pages in a continuous yet barren attempt to improve your website conversion rates? Maybe it’s time to stop changing button colours - and to start truly understanding who your visitors are, and what they want. My guest on Digital Marketing Radio episode 257 is a lady who’s taught conversion optimization on hundreds of stages including Google, MozCon and SearchLove. She and her team provide conversion optimization services for high-growth...

Have you ever had to write web copy and caught yourself sounding like a used car salesman? Maybe you haven’t had that much experience at writing for your own website and you want to make sure that your content’s compelling. Joining me to share 3 Tips to Improve Your Copywriting on Episode 256 of Digital Marketing Radio is a lady who earned her sales and marketing stripes working in direct sales for 5 years. Nowadays, she uses her retention-focused acquisition strategies with conversion...

I remember back in 2008 when I started working full-time in a digital marketing role. It was a techie role that liaised with techies - it wasn’t real marketing - it was playing online. At least that’s what many traditional marketers thought at the time. Fast forward 13 years and in many arenas, digital has overtaken traditional. And that’s meant that the size of digital marketing teams has grown exponentially... Which in turn draws our attention to digital marketing leadership - what are the...

SEO’s changed a lot over the years. And no - it’s not dead yet. It’s not going to die. It’s still very important for your business. In fact, in this, episode 254 of Digital Marketing Radio I’m speaking with a man who believes that nothing can take your business to the next level like search engine optimization. Why do I know that? It’s on the back cover of his brand new book - Product-Led SEO: The ‘Why’ behind building your organic growth strategy. He’s a former Director of Growth at Survey...

Have you ever wondered what it takes to build a highly engaged community? To build a group of like-minded souls who are passionate about similar things and who trust you to hold everything together. Today, on episode 253 of Digital Marketing Radio I’m joined by a man who’s done just that. 5 years ago he founded a really, really nice place for the marketers of the world to come together to listen, learn, meet, and share knowledge - and that place now has a community of over 24,00...

How efficient and effective is your e-commerce marketing automation? Are you delivering email at all the right moments? And how effective is your messaging? Those are just 3 of the questions that I’m going to be asking my guest on Digital Marketing radio episode 252. He’s the Founder of Runäway Collective - a marketing subscription service, focused on marketing automation and film production, helping small and medium sized businesses play with the biggest and best, without the cost. Welcome...

How is your LinkedIn lead generation going? Are you actively trying to generate leads on LinkedIn? Or do you just view LinkedIn as a serendipitous content sharing opportunity? My guest on episode 251 of Digital Marketing Radio treats LinkedIn lead generation seriously - and gets serious results for him and clients. He’s trained individuals from companies including Ernst and Young and Accenture - and he currently helps businesses generate more revenue through LinkedIn Lead Generation - welcome...

Have you tried LinkedIn Ads yet? And if you have tried LinkedIn Ads, are you still actively using the platform? If not, and you’re spending money on ads elsewhere, why? Do you think that LinkedIn Ads are more expensive? Did you even use LinkedIn Ads correctly? On today’s episode of Digital Marketing Radio we’re going to be exploring what’s different about LinkedIn Ads compared with other ad platforms - how you need to adapt your campaigns so that they’re better suited to LinkedIn - and what...

How do you launch your new product in tech? Do you run a big virtual summit, partner with similar brands or spend big bucks on paid ads? Maybe you should consider Product Hunt as part of your launch strategy. Overlooked by many, this could be the product launch lynchpin that you’re looking for. My guest today has started, grown and sold a digital agency - and his current startup went to number 1 for his launch day and number 2 for his launch week on Product Hunt. He’s the founder of Postaga...

It’s common to have SEOs and social media experts in digital marketing teams. But unfortunately it’s also too common to have SEOs and social media marketers produce content by themselves for their own specific needs. What would happen if SEOs and social media marketers worked more closely with each other, producing incredible content that’s more powerful than the sum of its parts? That’s what I’m going to discuss on Digital Marketing Radio episode 248 with a man who’s content’s been featured...