Episode 105: A lot of people in the online business space are familiar with the idea of a “self-liquidating offer”… a low-cost offer that you can run paid ads to directly in order to find people who are likely to invest money into more expensive purchases.The idea is that the offer itself is “self-liquidating”. In other words, the money you make from the course sales pay for the cost of the ads.The problem is that this is very difficult to achieve and that low-cost offer is almost never actua...