Episode 104: Online business owners and content creators can spend years establishing an online presence… hustling and grinding for hours every week to create content, get subscribers & followers, building an audience, trying to build their business organically, and end up with a small trickle of traffic and clicks for all their work.It’s a great example of how trying to do things for free will keep you broke.But what if you could shortcut the entire process, and within a month or less, y...

Episode 103: Kelly Roach is one of the most successful business coaches around today. One of the unique things about her business model is that she’s used the SAME strategy from the beginning to build multiple different businesses… her “Live Launch” method.In this episode, Heidi Frost, the director of coaching for Kelly’s Business Advisory, gives us an inside look into Kelly’s Live Launch method. She explains how to apply the strategy to both high ticket and low ticket offers, how they promot...

Episode 102: The key to a profitable launch is having a large, warm audience to sell to.Unfortunately, most coaches and course creators don’t really have a good plan to “launch” their business.They put a bunch of time, effort, and money into creating their program, but when it comes to actually selling their program, they’re typically just making social media posts directing a cold audience to a sales page.And that’s why most online business owners “launch” to the sound of crickets.In this ep...

Episode 101: Leads are the lifeblood of your online business. Your ability to generate leads is going to have a direct effect on your ability to make sales. If you aren’t generating leads, your business is dead in the water.The problem is that generating leads always comes with some kind of cost… it’s either going to cost time & effort, or it’s going to cost money.But, what if there was a way to get OTHER people to generate leads FOR you, and then pay you money to send those leads to you ...

Episode 100: Over the past year, we’ve had the privilege of interviewing some of the most successful online business owners in the world and they’ve shared with us the details of their most effective marketing strategies.So today, we asked ourselves a simple question… if we were to build our online business over again from scratch, which episodes would we focus in on to help us grow to 7 figures as quickly as possible?And that’s what we reveal in this episode… we give you our top 7 episodes t...

Episode 99: In this episode, Lior Vaknin takes us through his journey of building a high-ticket group coaching program to $120k/month in revenue while prioritizing his family and lifestyle.We go into detail about pricing strategy, how to generate traffic and leads, ads strategy, funnel setup, sales call process, and more!About Lior Vaknin: Lior is an online business coach and founder of Local Service Mastery, a program designed to empower service business owners to generate their own leads an...

Episode 98: If you’re struggling to make sales in your online business, when you boil everything down, there are really only 3 fundamental things you need to look at to figure out why nobody is buying.In this episode, we break everything down and explain what these 3 things are, how to identify which issues are affecting your business, and steps you can take to start fixing them.Register for our full training here: https://app.digitaltrailblazer.com/register-launch-scaleJoin our private Faceb...

Episode 97: There are a lot of things you can do to promote your online business… networking, collaborations, content creation, paid ads, etc.One of the things that can catapult your business quickly and profitably is forming profitable partnerships with celebrity influencers in your niche.Obviously, developing those relationships and getting those influences to promote your business is much easier said than done.In this episode, Robin Waite tells us his system for reliably developing those p...

Episode 96: Sales is a highly psychological process. A good sales script is a good starting point for learning how to close sales, but it’s only a small part of what actually makes the sale at the end of the day.Closing a sale has much less to do with what you say, and much more to do with what you’re actually doing during the discussion.In this episode, we go through what the most highly impactful psychological aspects of a sales call are and how you can easily start implementing them today ...

Episode 95: Despite what many marketing gurus may say, webinars remain one of the simplest, most effective ways to sell any online course or coaching program.That being said, there are many ways to do webinars and a lot of decisions you need to make as far as how you’re going to set it up, promote it, present your offer within it, etc.In this Episode, Steve Lowell tells us all of the current best practices for implementing an automated, evergreen webinar in your business. Through his extensiv...

Episode 94: It may seem counter-intuitive at first, but sometimes, the best way to scale an online business is with live, in-person events.Before lockdowns, live in-person events were common and many entrepreneurs would attend at least one event a year.These events are the perfect opportunity to present high-ticket offers to a room full of buyers that you already have built trust and rapport with.In this episode, we talk with Shay Wheat, who specializes in leveraging live, in-person events to...

Episode 93: Facts tell, stories sell… or so the saying goes. The problem is that most online business owners don’t know how to tell a good story.They’re too long, they go into random and irrelevant details, they ramble on, they’re uninteresting, and by the time you’re done telling the story, everyone who was listening has clicked away to watch more interesting content.In this episode, Kabrina Ashley reveals her secrets for telling engaging business-related stories that instantly connect with ...

Episode 92: Imagine being able to go from 3 sales per WEEK, to 4 sales per DAY… or increasing your monthly recurring revenue by over $100k, just by getting rid of your sales page and implementing a “Book a Call” funnel.That’s what today’s guest, Eddy Miranda, was able to do, and this episode, Eddy gives us all the details on how transitioning from a “direct to sale” strategy to a “book a call” strategy increased revenue by over 900% and allowed his businesses to scale profitably with pa...

Episode 91: For a lot of coaches, the number one thing that gets in the way of making more money is simple math.If you’re only taking 1 on 1 clients, at some point, you’re going to run into a time issue.There simply aren’t enough hours in a week to meet with every client, not to mention doing all of your marketing, content creation, lead generation, sales calls, etc.In order to scale, you’re going to need to create a lot more leverage.In this episode, Marcia Bench talks to us about how to con...

Episode 90: There’s nothing worse than spending months (or years) planning and developing your online course, recording, editing, and producing all of the course videos, putting together all of the downloads and resources, designing and building out the membership site, setting up a payment processor and creating a checkout page…And then you “launch” and make zero sales, and it seems like no matter what you do, nobody seems to want to buy.In this episode, Todd and Leah sit down with instructi...

Episode 89: Generating passive, organic traffic can often be more of a hustle than what it’s worth. Spending hours a day pumping out content that ultimately gets just a handful of views is a great way to burn out before you ever make your first sale.The problem is that most people often focus on “shiny object” tricks, hacks, and strategies that only produce 5% of results… things like keywords, hashtags, view history, special effects, etc.Meanwhile, the bulk of your results will come from just...

Episode 88: One of the biggest problems online business owners face is quality of leads. You hustle all day just to connect with a handful of people who seem interested, but in the end, they’ve always got some reason why they can’t buy or join right now…Either they don’t have the money, or the timing isn’t right, or they’re unsure if this is the right solution and they need to think about it… whatever the issue is, they never seem to pull the trigger and buy.And while you’re busy dealing with...

Episode 87: When marketing guru’s try to sell you on an “organic” growth strategy, they’re often just trying to sell you a networking and prospecting strategy…In other words, they teach you to friend request a bunch of strangers, and then spend all day trying to slide into their DMs and beg them to get on a sales call with you.Does it work? – In many cases, yes.Is it a pain in the rear and burn you out in a matter of a few months? - Also yes.Is it really “organic”? - No.Real organic growth ha...

Episode 86: Building surface-level credibility is easy… just pay $300 for a press release and now you can put the “as featured on” badge on your website along with logos from Fox, NBC, ABC, CBS, and any other media source that published your press release.The problem is that doing this is cheap, easy, and anyone can do it - which means that its value is very limited, and it doesn’t really give you any real, legitimate credibility.That’s where getting featured on Network TV is different.With t...

Episode 85: One of the most important parts in building a profitable online business is getting visibility and exposure.In this episode, Karen Yankovich tells us how to get that exposure through being featured in mainstream news articles, podcasts, and other media outlets that help you build authority and credibility.We discuss how to build relationships with journalists and podcast hosts, how to present yourself as a credible expert, how to stand out from other subject matter experts, and ot...

Episode 84: There are a lot of speaking coaches and agencies that promise big money to get you on stage.And while it is certainly possible to make money speaking from stage, inevitably, in most cases, reality rarely meets expectation.In this episode, industry veteran Bobbie Carlton reveals the hidden truth about getting paid to speak and how to avoid getting scammed by promises of instant riches by speaking on stage.About Bobbie Carlton: Bobbie is the founder of Carlton PR & Marketing, In...

Episode 83 – It’s often said that the riches are in the niches. When you drill down and get specific about who you’re serving, the problem you solve, and the solution you offer, you don’t need a huge audience to build a profitable online business.You don’t need a huge audience…You don’t need your content to go viral…You don’t need a ton of like, comments, or other engagement…You just need to get your content in front of a small number of the right people, and you can rake in the leads and sal...

Episode 82: There’s a common misconception in marketing that if you just “provide value” to your audience, they will automatically buy out of gratitude.And while providing value is good and something you should do, there’s a lot more that goes into making a sale than that. In fact, providing too much value can lead to making no sales.Making sales is a highly psychological process, and the more you understand what people are thinking and why they’re thinking it, the better you can guide people...

Episode 81: Imagine getting clients for your online business that pay you 10x – 20x your normal rate with money they HAVE to spend, and you didn’t need funnels, email marketing, webinars, paid ads, social media, or any other fancy marketing to get those clients…That would be pretty cool, right?In this episode, Karwanna Irving gives us the inside scoop on how to find and win government contracts for your products and services. Many of these contracts have little to no competition.She goes into...