Episode 80: Most people who create an online course or coaching program focus all of their time creating their program, thinking that once their program is complete, the hard part is done.What everybody quickly finds out is that creating the program is the EASY part. SELLING your online course or coaching program is the HARD part.If you want to launch and scale your online business profitably the FIRST time, you need to start working on the marketing BEFRE you’re ready to launch so you can la...

Episode 79: For a lot of solopreneurs, outsourcing and hiring people tends to create more problems than they solve.Rather than taking things off your plate, it ends up being more work for you to manage them than for you to just simply do the work yourself.Whether it’s for small things like social media management and VA work, to more creative tasks such as graphic design, to more technical things like website and funnel creation, or even to higher-level sales positions such as setting & c...

Episode 78: Monthly memberships can be a great way to generate predictable revenue every month in your online business.The downside is that you need a LOT of members in order to build up any kind of significant revenue, and most people simply don’t have a source of traffic that allows them to do that.That’s why most people who try to start a membership end up putting in a ton of work just to support a handful of people who actually join.In this episode, Beth Sandlin tells us how she built a $...

Episode 77: Everyone wants the laptop lifestyle… running a profitable online business, working just a few hours a week from your laptop from anywhere in the world with an internet connection.In reality, most online business owners end up working long hours, hustling every day to bring in a very inconsistent trickle of sales, and their online business gives them neither the time nor money to take vacations.In this episode, Kirsten Graham tells us how to start making the transition from overwor...

Episode 76: Social media algorithms used to be fairly simple to “hack” and manipulate in order to get more reach for your content. But algorithms and AI are sophisticated enough now that “hacking” the algorithm with keyword stuffing, hashtag stuffing, bots, or fake engagement is incredibly difficult – and that’s a good thing.Because what triggers the algorithm now is authentic user engagement… views, watch time, comments, etc. are the key to creating viral content that quickly brings in traff...

Episode 75: Instagram can be great for building your business organically… but building organically is still slow, and the results are never guaranteed. Many people have been building organically on Instagram for years with little to show for it.And what a lot of people don’t realize is that Instagram is one of the best ad platforms around.In this episode, Austin Schneider talks to us in depth about his Instagram ads strategy that is currently bringing in up to 4x return on ad spend for him a...

Episode 74: For online coaches, consultants, and course creators, making sales requires a lot of relationship-building.We can automate a lot of that relationship-building process with funnels, automated email follow-ups, and a slew of other marketing tools, but at the end of the day, people will only buy from those that they know, like, and trust.And one of the fastest ways to build trust and rapport with your audience is with livestream video.In this episode, Ginna Tassanelli explains how sh...

Episode 73: A lot of people start a podcast, but not many people get listeners, sponsors, or land any customers or clients from their podcast.Podcasting is one of the best ways to create content for an online business, and there are a lot of ways to make money from your podcast. But that doesn’t mean it’s easy.In this episode, Amber Romaniuk tells her story of how she’s made multiple 7 figures from her podcast and gives us her best advice on what to talk about on your podcast, how to get list...

Episode 72: One of the easiest and most profitable ways to scale an online business is by selling more things to your existing customers.The leads are free, they’re warm, and they’ve already trusted you with their credit card at least once before… so selling to your existing customers is WAY easier than trying to sell to a cold audience that doesn’t already know, like, or trust you.One of the most profitable offers to sell to your existing audience is a mastermind.In this Episode, Liz Scully ...

Episode 71: There’s nothing worse than starting an online business, investing a ton of time, energy, and money into developing it, spending countless hours and thousands of dollars into learning how to market it, just to find out months (or years) later that nobody is really interested.Your idea needs to stand out, be unique, and offer some kind of value that people can’t get anywhere else. That may sound hard, but it can be a lot easier than you think!In this episode, Kellan Fluckiger explai...

Episode 70: Everybody wants the “laptop lifestyle”, but most people who start an online business end up working more hours for less pay.Even when your business starts having success and you scale to 6 or 7 figures, you may be making more money, but you’re often still left working more than you worked at your full time job.One of the keys to finally building that laptop lifestyle is building yourself out of the business. In other words, you need to build a team that can run your business witho...

Episode 69: Therapists, counselors, nutritionists, personal trainers, etc… there are many types of service providers who spend years in college to earn an advanced degree just to go to work for another company, putting in 40-60 hours a week, just to earn what a manager at McDonalds makes.This leads to high stress and burnout in many of these professions.In this episode, Denielle Rigoglioso explains how therapists and other service providers can 2x – 3x their income by starting their own priva...

Episode 68: One of the keys to scaling a high ticket coaching, consulting, or agency business is raising your prices… but just how “high-ticket” can you go?A lot of that depends on the type of client that you’re going after.In this episode, Barbara Weaver Smith teaches us her “whale hunting” method for landing huge corporate clients that pay up to 10x to 20x your current rates.You’ll learn everything from how to restructure your program to fit a corporate client’s needs, how to get your foot ...

Episode 67: One of the biggest pain points of selling high ticket offers is having to do sales calls. Not only are you having the same conversation with every single prospect one at a time, but you can only scale sales calls so far before you need to start hiring a sales team.In today’s episode, Justin “J” Boyum teaches us his virtual event strategy for selling high ticket coaching in a one-to-many setting without having to do sales calls. Not only that, but he also explains how this strategy...

Episode 66: One of the biggest problems online business owners face is that nobody knows that they exist.You might have an amazing product or service that you offer, but if you can’t get exposure and traffic to your offer, then you really don’t have a business.In this episode, Frank King reveals his secrets for getting on one of the biggest stages in the world to get the word out about you and your business, AND he teaches us how to leverage those stages to build your email list, generate lea...

Episode 65: When it comes to scaling your online business, a lot of the strategies out there are focused on simply bringing in more traffic, or implementing some new marketing gimmick that never really lives up to its promises.The truth about scaling is that it really depends on your specific situation, and focusing on the wrong strategy at the wrong time can actually decrease profits instead of increase them.In this episode, Todd and Leah discuss the only 3 strategies you should focus on to ...

Episode 64: Everyone thought that A.I. would be taking over the boring, menial, low-level jobs in society. But now that A.I. is here, we’re finding out that instead, it’s doing creative work, writing content, giving expert advice, and taking over the high-level skilled jobs with things such as AI generated photos, videos, content, search results, and more.You can even train an AI version of yourself to do much of your coaching for you.It makes you wonder if at some point, AI won’t need to you...

Episode 63: It’s a well know statistic in the marketing world that only about 3% of your audience is ready to buy and join right now, which means that 97% of your audience is going to say NO the first time you present your offer to them.The problem is that most online business owners hear “no” and they think it means “no, not ever” and they give up and move on.Meanwhile, the most profitable and successful business owners realize that “no” often just means “no, not yet”, and they have systems ...

Episode 62: There’s nothing worse than spending months, if not years, developing a well thought out, comprehensive online course or coaching program just to find out that nobody is really interested in buying it.…or, that there’s no way to be profitable with your offer because the cost of your advertising is too high due to the audience you’re targeting.…or that you’ve created a great program, targeting the right audience, but nobody is buying because you have no way of getting exposure or dr...

Episode 61: There are a lot of different stages that you can speak on, and different stages will help you achieve different goals.Some people want to get paid to speak.Others are willing to speak for free as long as they can sell something from stage.And others are happy just to build brand recognition and gain authority from speaking on stage and generate some leads for their business.Whatever your goals are, there’s a stage for it, and you can get on those stages even if you’ve got no exper...

Episode 60: Two things that need to happen before you can make a sale are generating the lead, and building trust and rapport (i.e. nurturing your audience).Those are also two of the most difficult hurdles online business owners have to overcome when starting their businesses.But what if you could be dropped into a situation where the leads had already been generated and they instantly recognized you as a leading authority in your niche.Sales would probably come a lot easier, right?In this ep...

Episode 59: One of the biggest questions people have when creating their first digital product is ‘how much should I charge?’, and there are a lot of different opinions about the best place to start.Some people will tell you that you should start with a high ticket offer because you can make more money with fewer sales. Then, you can work your way backwards and build out some lower ticket front end offers later.However, others will say that it’s best to start with a low ticket offer for your ...

Episode 58: Challenges are becoming an increasingly popular way to sell digital products and coaching programs. The problem with that is that audiences are becoming more and more “immune” to Challenges as a sales tactic.It’s becoming more difficult to get people to register, more difficult to get people to show up every day, and more difficult to convert participants into customers and clients at the end of the Challenge.It’s not that “Challenges are dead”, it’s just that we need to adjust ho...

Episode 57: Most people who are teaching TikTok marketing strategies are just taking strategies learned from other platforms, like Instagram and YouTube, and teach you to use those same strategies on TikTok.And what people are finding is that you can make some good progress with those strategies, but you eventually plateau at a certain point and your account stops growing despite pumping out new content every day.In this episode, Mike Gostola explains why that happens, and the unique algorith...

Episode 56: Strategies that people were using in 2020 are no longer working in 2024. Conversion rates are down, fewer people seem to be buying, and it seems like your audience has become immune to marketing strategies that used to work really well just a few short years ago.That being said, there are still online businesses out there that are doing really well.So, what’s the secret?In this episode, Mary Henderson explains what has changed and how. What strategies you should stop doing, and ho...