Description
Episode 58: Challenges are becoming an increasingly popular way to sell digital products and coaching programs. The problem with that is that audiences are becoming more and more “immune” to Challenges as a sales tactic.It’s becoming more difficult to get people to register, more difficult to get people to show up every day, and more difficult to convert participants into customers and clients at the end of the Challenge.It’s not that “Challenges are dead”, it’s just that we need to adjust ho...
Episode 106: Selling high-ticket is the best way to get started with an online business for a lot of reasons… you can make more money with fewer clients, and do so with less-sophisticated marketing.But one part of selling high ticket that a lot of people struggle with is sales calls… specifically...
Published 11/28/24
Episode 105: A lot of people in the online business space are familiar with the idea of a “self-liquidating offer”… a low-cost offer that you can run paid ads to directly in order to find people who are likely to invest money into more expensive purchases.The idea is that the offer itself is...
Published 11/26/24