Episode 82: There’s a common misconception in marketing that if you just “provide value” to your audience, they will automatically buy out of gratitude.And while providing value is good and something you should do, there’s a lot more that goes into making a sale than that. In fact, providing too much value can lead to making no sales.Making sales is a highly psychological process, and the more you understand what people are thinking and why they’re thinking it, the better you can guide people...