If you want to add more languages to your site, you may consider automatically translating your content. While Google likely won't penalize you for it, it's probably not a good idea. See full show notes at: https://digitalcast.org/podcast151

Starting in December, Google Chrome will begin to start blocking mixed content. If you've not tightened that up yet, things on your site might start breaking. See full show notes at: https://digitalcast.org/podcast150

Google makes hundreds of small updates to their search algorithm each year, but their newest one is one of the biggest we've seen in a while. See full show notes at: https://digitalcast.org/podcast149

Links pointing to your site will never expire in the eyes of Google, but may become less valuable over time. See full show notes at: https://digitalcast.org/podcast148

Google's John Mueller caused quite a stir recently when he asked why agencies often don't show their mailing address on their sites. See full show notes at: https://digitalcast.org/podcast147

Along with the hidden XML sitemaps, many sites publish an HTML sitemap to help their rankings. Google says it doesn't help. See full show notes at: https://digitalcast.org/podcast146

There are a number of reasons you might want to change your web host, but if you do it correctly it won't affect your Google rankings at all. See full show notes at: https://digitalcast.org/podcast145

There's been much debate over the years about whether or not you should include dates in your URLs; Google says it does't really matter. See full show notes at: https://digitalcast.org/podcast144

The nofollow attribute has been around for about a decade, and was fairly simple to understand, but it just became a lot more nuanced. See full show notes at: https://digitalcast.org/podcast143

Depending on the nature of your site, setting up structured data for it could be important. Even if you do, though, it won't directly impact your rankings. See full show notes at: https://digitalcast.org/podcast142

A new study has shown that the way many blogs are set up may be making a major mistake that is impacting their rankings. See full show notes at: https://digitalcast.org/podcast141

This one might be surprising to some, but is very simple. The amount of traffic your website gets is not a ranking factor to Google. See full show notes at: https://digitalcast.org/podcast140

For about 15 years now, people have discussed the idea of a Google sandbox for new sites, but Google insists that such a thing doesn't exist. See full show notes at: https://digitalcast.org/podcast139

There's been much debate over the years about whether or not you should include dates on your content, but ultimately Google encourages it. See full show notes at: https://digitalcast.org/podcast138

We've talked before about the importance of alt text on images, but if you use an image as a link it's even more important. See full show notes at: https://digitalcast.org/podcast137

If you have a bunch of content on a page, Google will hopefully index all of it, but it will consider it as a single page of text, not as separate pieces. See full show notes at: https://digitalcast.org/podcast136

Google has over 200 ranking factors, but the number of words on a page isn't one of them. See full show notes at: https://digitalcast.org/podcast135

We all know that inbound links, pointing to your site, are generally good for your SEO. But how about outbound links? See full show notes at: https://digitalcast.org/podcast134

A recent survey from Adobe shows that 48% of consumers have used voice search for general web queries, and the number keeps going up. See full show notes at: https://digitalcast.org/podcast133

Google is once again beginning to look at the author of content to influence rankings, but they admit it can be hard to tell who is really the author. See full show notes at: https://digitalcast.org/podcast132

It's something you likely don't think about often, or even really notice, but Google says to be consistent with whether or not you put a slash at the end of your URLs. See full show notes at: https://digitalcast.org/podcast131

There have been theories over the years that old domains (or perhaps new domains) get some kind of ranking boost. Google says it's not true. See full show notes at: https://digitalcast.org/podcast130