Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we have Kris, the innovative founder of Paka Apparel, joining us. Paka is making a significant impact in the outdoor apparel market with its unique use of alpaca fiber. In this episode, Kris shares the journey from digital growth to opening a flagship store in Cusco, Peru. PakaApparel.com Key Insights: Omnichannel Strategy: Integrating physical retail with a strong digital foundation. Customer Connection: Enhancing brand authenticity through a tangible retail experience. Sustainability: The importance of ethical sourcing and supporting local communities. Why Listen? Learn how to effectively integrate physical and digital retail strategies. Understand the value of creating a deep connection with customers through authentic experiences. Gain insights into sustainable business practices and ethical sourcing. Tune in to discover how Kris is turning Paka into a brand that not only thrives in the digital world but also creates lasting impressions in the physical realm. Timestamps: 00:00 - Introduction and Finding Your Calling 02:30 - The Importance of Persistence in Entrepreneurship 05:00 - Leveraging Influencer Marketing with Ral 07:30 - Building Paka Cafe: Challenges and Successes 10:00 - The Impact of Physical Retail in a Digital Age 12:30 - Overcoming Bureaucracy: Opening a Store in Peru 15:00 - The Origin Story of Paka Apparel 17:30 - Partnering with Legendary Weavers in Peru 20:00 - The Science Behind Natural Fibers 23:00 - Future Vision for Paka: Expansion and Innovation 26:00 - Hiring a General Manager: Trust and Growth 29:00 - Balancing Work and Personal Life as an Entrepreneur 32:00 - Advice for Aspiring DTC Founders 35:00 - The Importance of Sustainability in Fashion 38:00 - Engaging with the Paka Community 41:00 - Long-Term Goals and Vision for Paka Hashtags: #SustainableFashion #DTC #PakaApparel #Entrepreneurship #InfluencerMarketing #Retail #Ecommerce #StartupJourney #NaturalFibers #BusinessGrowth #FashionBrand #Paka #DTCpodcast #SmallBusiness #EthicalFashion Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video