Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today, we have Noah Tucker, the founder of Social Snowball, joining us to discuss innovative affiliate marketing strategies. Social Snowball is revolutionizing how brands leverage word-of-mouth marketing by focusing on modern affiliates, including influencers, creators, and customers. Start snowballing: https://socialsnowball.io Key Insights: Modern vs. Legacy Affiliates: Understanding the evolution of affiliate marketing and why modern affiliates like influencers and creators are more effective. Customer Referral Programs: How to design customer referral programs that go beyond basic loyalty incentives to drive meaningful revenue. Manufacturing Virality: Strategic approaches to making content go viral through coordinated influencer efforts. Tune in to learn how Social Snowball's unique approach to affiliate marketing can help your brand grow by tapping into the power of word-of-mouth. Timestamps: 00:00 Introduction to Social Snowball with Noah Tucker 02:30 The shift towards influencers becoming affiliates 04:50 The impact of TikTok Shop on influencer marketing 07:15 Word of mouth as the ultimate marketing channel 09:30 Understanding modern affiliates: creators, influencers, ambassadors 12:00 Effective strategies for influencer affiliate partnerships 14:30 Manufacturing virality through branded content 17:00 Successful customer affiliate programs and their impact 19:45 Examples of brands excelling with affiliate strategies 22:30 The role of loyalty programs in affiliate marketing 25:00 Educating customers about affiliate programs 27:30 The future of influencer marketing with AI Hashtags: #AffiliateMarketing #InfluencerMarketing #SocialSnowball #DTCPodcast #Ecommerce #DigitalMarketing #CustomerAcquisition #MarketingStrategy #WordOfMouth #TikTokShop #BrandGrowth #MarketingTips Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video