Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, today we're sharing another talk from C-Suite Mastermind, with friend of the Podcast Brandon Horoho from Montana Knife Co. Brandon came to C-Suite and blew all our attendees away with this authenticity and story, and showed everyone what it looks like to plan ahead...we're talking 2 years of product launces meticulously planned out so that his team never has any questions about what they need to focus on. I hope you enjoy it as much as I enjoyed hanging out with Brandon for a few days, Timestamps: 00:00 - Introduction to Brandon Horoho and Montana Knife Company 02:00 - Origin Story: Building a Legacy Brand 04:30 - Overcoming Challenges: From Custom Knives to Mass Production 07:00 - The Drop Model: Scarcity and Community Engagement 09:30 - Email Marketing Strategy for Product Drops 12:00 - Expanding the Business: New Product Lines and Collaborations 14:30 - Challenges in Paid Advertising and Restricted Industries 17:00 - Growth Through Partnerships and Collaborations 19:30 - Manufacturing Limitations and Future Expansion Plans 22:00 - Nurturing the Community: Social Media and User Engagement 24:00 - Planning Product Drops and Managing Inventory Hashtags: #MontanaKnifeCompany #DTC #BrandonHoroho #KnifeDrops #EmailMarketing #Entrepreneurship #HuntingKnives #DirectToConsumer #EcommerceGrowth #SmallBusinessTips #BrandBuilding #ScarcityModel #SEO #DigitalMarketing #MadeInUSA #AmericanManufacturing #BusinessExpansion #ContentStrategy #MarketingStrategy #Collaboration Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video