Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, host Eric Dyck sits down with Liam Millward from Instant and Lachi Agnew from July to explore how cutting-edge email retargeting is transforming the way DTC brands engage with customers. Try Instant.one ➝ https://www.instant.one/ July, a high-end luggage brand, faced a challenge—how to convert more visitors into buyers when their product isn’t consumable and relies heavily on winning the first purchase. That’s where Instant came in. This conversation dives deep into how July used Instant’s shopper identification tool to send more targeted emails to previously anonymous visitors—leading to a 20% lift in incremental revenue through A/B testing. The episode also unpacks the technical differences between Instant and other data-focused tools. Key insights: How July tested Instant’s technology: A/B testing showed 20% more revenue from email flows. High-intent targeting: Emails are only sent to visitors showing purchase intent (e.g., cart abandonment or multiple visits). Low setup cost: Instant is plug-and-play, with integration completed in 3 days. Staying compliant with Google rules: Minimal email sends with a focus on intent-driven messaging ensures compliance with stricter spam guidelines. Competing in Q4: Why tools like Instant are essential for maximizing Q4 marketing budgets. Connect with Lachi and July: https://www.linkedin.com/in/lachi-agnew-2b495bb9/?originalSubdomain=au Connect with Liam at Instant.one: https://www.linkedin.com/in/liammillward/ Timestamps: 00:00 - Introduction to Paid Acquisition Challenges 02:00 - Identifying Anonymous Web Traffic with Instant 04:00 - July's Growth Story and COVID Impact 06:00 - Increasing Email Reach and Revenue with Instant 08:30 - Black Friday and Cyber Monday Strategies 11:00 - Optimizing Email Flows for Higher Conversions 14:00 - Partnerships and Marketing Successes 16:30 - A/B Testing for Improved Marketing Results 18:30 - The Benefits of Instant's Automation Features 21:00 - Key Insights on U.S. Market vs. Australia Hashtags: #PaidAcquisition #EmailMarketing #CustomerRetention #EcommerceGrowth #BlackFriday #CyberMonday #JulyLuggage #EmailFlows #MarketingAutomation #InstantROI #DTCPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video