In this episode of Distribution First, Justin dives into the world of global content strategy with Lee Densmer, a global content marketing strategist. Lee shares insights and examples of the pitfalls of global content distribution, as well as practical steps for content marketers to take when expanding their reach to global markets. If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/ In...

In this episode, Justin discusses the 9 essential steps for creating a successful distribution strategy in 2024. He provides his top strategies and valuable tips for content marketers looking to enhance their distribution efforts. Stay tuned for a full breakdown of the key components that drive successful content distribution strategies in 2024. If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,400+ subscribers here:...

Today I share my journey from leading a content team on the brink of burnout to adopting a strategy that emphasizes quality over quantity. I chat with Brett McGrath from The Juice and we dive into my entire story around content distribution and how my entire perspective changed over a few years. I share the internal mindset shifts necessary to implement these strategies and the role of data and performance in validating new approaches. If you like distribution and repurposing playbooks,...

When you’re pressed to deliver results, it’s tempting to stick with what you know. And to measure yourself with traditional KPIs and metrics. But to be an effective content distributor, you need to adjust your measurements. In this episode, you’ll learn how to calculate the true ROI of your marketing activities and drive success with The Repurposing Multiplier. If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,400+ subscribers here:...

How do some companies churn out consistent, high-quality newsletters while others continue to sputter? The answer is remixing. If you want to move forward in business you have to embrace repurposing and remixing your best content. In fact, it's always been this way. But it's becoming more important than ever. In this episode, Matt Ragland shares his expertise on remixing content for newsletters and the strategies to successfully repurpose content to engage a wider audience. If you like...

What is the right distribution channel, exactly? LinkedIn? X? Email? YouTube? In today’s episode, we’ll break down how to choose the channels that work best for your company and not overlook consistently getting your content in front of your audience. If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,400+ subscribers here: https://news.justinsimon.co/ *** CONNECT 🔔 LinkedIn: @justincsimon 🐦 Twitter @justincsimon ✉️ Email:...

Most marketers focus on creating written content, but it is enough? There's another path in your content marketing system that you need to build in 2024: video. While blogs are still effective, short and long-form video is starting take over as the preferred method of consuming content. I asked B2B video expert Josef Newton to join the show and share his process of setting up a video strategy without a massive team or budget. If you like distribution and repurposing playbooks, you'll love my...

I’ve got something special for you this week - a podcast swap! This show is about helping you level up your marketing with a modern approach, and I’m pumped to swap feeds with Jason over at B2B Better. Jason’s show exists to help complex businesses understand and execute a modern-day marketing strategy - and how marketing can contribute to cold, hard revenue. You also know this show is all about distribution, so when I listened to his episode with Ross Simmonds I knew I had to share it with...

We're diving into the world of social-first distribution with Lia Zneimer, VP of Marketing at Teal. Our conversation touches on everything from the integral role of multiple content touch points in influencing purchasing decisions, to the debate about whether or not it's okay to distribute identical content across various platforms. We also get into the ins and outs of a social-first approach, the merits of social listening, and how Lia's team has seen success by integrating Chat GPT...

On today's episode of the podcast, I'm sharing an innovative five-part framework that can turn a single piece of content into a rich, multi-faceted storytelling journey. I delve into how each angle can individually transform the way we approach content creation, offering a deeper, more engaging connection with our audience. This episode is perfect for anyone looking to elevate their content strategy, maximize audience engagement, and weave a more compelling narrative in their marketing...

On today's episode of the podcast, I'm sharing an approach I use to turn a single podcast (or webinar, video, etc.) into a variety of different content pieces. I dive into a strategic framework that allows you to repurpose one asset into various formats like social videos, YouTube segments, and concise blog posts. Discover how to streamline your content creation process and make every piece of content work harder for you.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,300+ subscribers here: https://news.justinsimon.co/ Justin delivered a presentation on Content Distribution at the 2023 RevCon Conference. He starts his presentation by discussing the current state of content marketing, highlighting the fact that companies have tons of content sitting around, but do very little to actively promote it to their audiences. He emphasizes the need for...

On today's episode of the podcast, I'm sharing a conversation I had earlier this year with Mason Cosby from Scrappy ABM. At the time he was running content at Sales Assembly and he breaks down the AI tools he uses and shows exactly how he uses AI to speed up his content creation process. This episode is perfect for anyone looking to get more done in less time. Listen to the full episode here: https://distributionfirst.co/episode/ai-content-repurposing

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,300+ subscribers here: https://news.justinsimon.co/ In this episode, Justin Simon discusses the critical facets of content marketing, generating value for executives, and strategic content initiatives with Sam Kuehnle from Loxo. Sam and Justin discuss how to convince leadership on content strategies, the role of real-life conversations, and small pilot projects for driving changes. In...

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,200+ subscribers here: https://news.justinsimon.co/ In this episode, Justin chats with Letterdrop's CEO Parthi Loganathan about the art of repurposing and distributing content for SEO. Parthi, drawing from his experience at Google and in the startup world, shares his insights on the evolution of SEO and its impact on content creation. They dive into the importance of understanding...

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,200+ subscribers here: https://news.justinsimon.co/ In this episode, Justin is joined by Chelsea Castle from Lavendar to discuss their experiences in content marketing at companies of all sizes. Both have worked at large enterprises as well as scrappy startups. And they shared their unique insights on both the opportunities and challenges of each environment. In this episode, you'll learn...

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ On this episode of Distribution First, Justin is joined by Tim Hanson and they dive into all things SEO. They take a look at the current state of SEO, how it fits into distribution, and how to use it as an effective piece of your overall content marketing plan. In this episode, you'll learn: Which stage of the funnel is best for SEOHow...

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,000+ subscribers here: https://news.justinsimon.co/ In today's episode, just sits down with Blake Emal. They dive into the common pitfalls that companies face when it comes to distributing their content, including the lack of prioritizing distribution and the outdated focus on quantity over quality. Justin breaks down the difference between repurposing content and true distribution,...

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,000+ subscribers here: https://news.justinsimon.co/ In this episode, Justin chats with Brett McGrath from The Juice about how to utilize and build your network as a key distribution channel for your company. *** CONNECT 🔔 LinkedIn: @justincsimon 🐦 Twitter @justincsimon ✉️ Email: [email protected] *** SPONSOR Thanks to my friends at hatch.fm for producing this episode and handling all...

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,900+ subscribers here: https://news.justinsimon.co/ In this episode of Distribution First, Justin joins Rob Ruscher on the On Camera On Brand podcast, to dive into the evolving landscape of content strategy and leading with the "Distribution First" approach. In this episode, you'll: Get a case study on how I distribute this showDiscover the top benefits of doing a video showLearn why...

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,900+ subscribers here: https://news.justinsimon.co/ Learn how to optimize content distribution, repurpose effectively, and build credibility in your 2023 content marketing playbook and beyond. Justin joins the RevGenius crew and Jess Cook to chat about the power of employee expertise, the role of AI in content creation, and the benefits of repurposing content for maximum impact.  In this...

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,900+ subscribers here: https://news.justinsimon.co/ Welcome back to another episode of Distribution First, In this episode, we have a special guest, Ross Simmonds, joining us to discuss the art of content distribution. Ross is THE GOAT in repurposing and distributing content, and he shares valuable insights on how to maximize the impact of your content through strategic distribution....

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,900+ subscribers here: https://news.justinsimon.co/ In this episode, Justin sits down with Morgan Smith to go over how his content strategy has evolved and how he's been able to get better results with higher ROI by repurposing and distributing "old" content. Their live show was initially a big push for community building, awareness, and top-of-funnel work, but... ...as their consulting...

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ Join Justin Simon and Carter Severns, SVP of Marketing at Delivery Solutions, as they peel back the curtain on what it's really like to run a modern marketing department, and discuss how content marketing needs to shift in the new landscape we're in. They question whether traditional SEO tactics and long-form blog posts hold the same...

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ In today's episode, Justin joins the "Content That Grows" podcast to share his personal journey of finding success by consistently repurposing his own content. And they explore the top myths and mistakes around content repurposing. In this episode, you'll learn: The importance of consistency in content repurposing and distributionCommon...