134: Jim Ring shares how he and his brother Mike expanded RingBrothers to include manufacturing billet assemblies and specialty body panels
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Description
The Ring brothers grew up around their dad’s fueling station and spent their time tinkering with whatever they could get their hands on. Jim moved around a few times and eventually moved his family back home to Spring Green, WI (2 hours west of Milwaukee). He saw a 1969 Camaro Indy Pace car for sale in the paper and had to get a loan from a bank to purchase the car. He fixed it up and ended up selling it for a profit. This was the catalyst for starting his own shop. Jim found a vacant car dealership and bought the building with a friend to begin working on and restoring cars. Several years later, he sold that building and bought a piece of land with his brother to start Ring Brothers. They were doing collision repair to pay the bills and bring in steady revenue. But their passion has always been for the customer and restoration side. On each one of the restorations, they would find more and more products that they didn’t particularly like. So, they would make these pieces in house! They built another building to house all of their CNC machines and now manufacture around 1000 SKU’s. In total, they have 3 buildings that take up about 15,000 sq ft to house all of their jobs and machines.
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Published 03/03/20
Published 03/03/20