The way we consume things is changing.   We’re so distracted and overwhelmed as a society, that even the way TV is produced is different.    For example, producers like Netflix are developing shows to cater to two screens: the TV, and the phone in our hand we’re scrolling through as we watch.    If this kind of behaviour is true across all mediums, what do we do to keep our audience engaged through our marketing?    Today, our guest Kennedy from Email Marketing Heroes is here to let you in on the secret that has helped his and his clients’ businesses not just reach, but engage more and more people. Kennedy is a dear friend of mine, a marketing genius and one of the brains behind the Countdown Hero Timer.    Whether you're aiming for more sales, more appointments or just want to grow a fiercely loyal audience, he has some actionable strategies and insights on reaching your goals and making more sales faster - all from your email list.     We chat about the importance of establishing a core email list, why deepening relationships with the people on it is more important than your subject line and how consistent you need to be with sending to your list in order to stay visible.     No matter the number of people currently on it, your email list holds so much potential in helping you make the kinds of sales you’re really after. Master the art of engagement with the humans whose attention you have right now, and you’ll be on the fast track to significantly boosting your sales. LINKS:   Countdown Hero Timer   Connect with Kennedy:   Website: https://www.emailmarketingheroes.com  Podcast: The Email Marketing Show Website |  Instagram | Programs | YouTube