Scaling a business to 7 figures is no easy feat. I’ve struggled to get there in previous businesses that I owned, and I made a lot of mistakes along the way. It was through these mistakes that I was able to scale my own business to 7 figures, and I want to help you get there too. Today, I’m looking at the traps and common mistakes we make when trying to scale our businesses to 7 figures and beyond. We’ve all been there—caught in a cycle or two without making much progress and no idea why the...

I’ve made my fair share of mistakes in business.   I’m currently calling Hello Funnels ‘Business 3.2’, because for a long time, while I could get businesses quite quickly to the mid-6 figure mark, they would frustratingly stay stuck there for years.    So I’d drop the business and start again - unfortunately, always ending up at that same point. I was forever asking myself, “What is happening? Why am I not moving?”    Finally, I began to figure it out. I came to some strategies that finally...

Have you hit all of your business goals this year? If there are some things you’re still hoping to achieve before the year’s end, I’ve got some high-converting ideas you can implement to see a bump in sales and end the year with a bang.     In this episode, I share four simple strategies that are fast to implement, yet super effective:   Refresh and relaunch one of your online programs. You can re-record a couple of lessons, or perhaps update the workbook fonts or colours for an updated look....

Funnels don’t work. I don’t have time to try and create one.    Maybe if the launch actually works this time, I’ll get around to doing it.    Does this sound like you? If you’ve been telling yourself this story for a while, like many of us business owners out there, it might be time to see it for what it really is—just a story!   For most people running their own businesses, there’s just not a lot of time to crack the code on creating that reliable, passive income.    The good news is,...

You nerded up. You stood up and did the big, scary thing. You created that funnel.    But…it didn’t go as well as you hoped. Even after promoting your lead magnets and running ads, the sales came through at a frustrating trickle. We’ve all been there - especially as busy business owners who don’t necessarily have the time to perfectly optimise our funnels.    When you feel like your funnel’s a flop, it’s too easy to come to the conclusion that funnels don’t work - or at least, not for...

Ever wondered what differentiates the huge successes of top-tier online businesses from the rest of the pack?   It's not just luck or a massive ad budget; it's usually a mix of savvy strategies and behind-the-scenes tactics that most people never see.    Luckily for you, I’m no good at keeping secrets!    Today I'm sharing exclusive insights from our private podcast, The Secret Funnel Files, to pull back the curtain on what some of the biggest names in the industry are doing to skyrocket...

You know those big names you follow online, the ones with the impressive income claims and mind-blowing success stories? Ever sensed that there's more beneath the surface?  You’re absolutely right. The truth is, the real magic happens with the strategies you don't see – the ones running quietly behind the scenes, often making up 30 to 40, even up to 60%, of the successful revenue.  That's right, without these tactics, many of these influencers and entrepreneurs would be running close to or at...

Ah, the magical world of email marketing.   It can be a confusing space to navigate, especially when the rules seem to be constantly changing.    Naturally, I get asked a lot of questions about how to approach it and the best practices for increasing engagement with our email list.    Today, I’m doing a quick Q&A with the most common questions I get, so you can start to apply some super effective strategies to your email marketing campaigns.   The questions we’ll cover are:     How often...

We love seeing crazy ROIs roll in for our clients.   Even more if they’re the result of a very simple ad campaign.    For Zach Spuckler, the strategies he implemented from our Weightless Magic Program achieved some seriously impressive numbers - we’re talking a 21x ROI.     Zach is an internet OG and founder of Heart, Soul & Hustle, a marketing company that turns course creators into profitable business owners. Using our strategies as well as adding some damn clever ones of his own, he...

The way we consume things is changing.   We’re so distracted and overwhelmed as a society, that even the way TV is produced is different.    For example, producers like Netflix are developing shows to cater to two screens: the TV, and the phone in our hand we’re scrolling through as we watch.    If this kind of behaviour is true across all mediums, what do we do to keep our audience engaged through our marketing?    Today, our guest Kennedy from Email Marketing Heroes is here to let you in on...

Too often, making a sale feels like trying to get blood from a stone.    You’ve poured your heart, soul, time and money into creating your offer, but when it comes to launch time, the sales count leaves a lot to be desired.    So what can we do to make sure our offer not only sells, but sells OUT every single time?   The answer: you need to create a “hells yes” offer. This means your offer is crazy valuable, clear to understand and exactly what your audience needs.   Today, I've got a simple...

So, you’ve created a funnel. You designed it, built it, got it up and running. But now what?   You’ve still got the same problems in your business as before, and it certainly didn’t make you the overnight millionaire you secretly hoped it would.    It might not be that you have a bad funnel. It could be that you just don’t have all the other pieces in place to make it convert how you want.   Today, we’ll explore the importance of having a solid funnel strategy - the first step in optimising...

Are you getting low open rates on the emails you send to your list?   If you’re like most people out there, you might be getting email open rates of between 10-20%. Now, this might mean you’ve either been a little neglectful of your list or have been bombarding your audience with too many offers. Unfortunately, it’s showing!   But don’t worry - I have a really simple process to help you re-engage your list, increase your open rates and give your email list a little CPR.    In this episode,...

Let’s be real - launching has always sucked. But in 2024, it sucks just that little bit more.    For many of us, especially those without huge teams, the process of preparing, running, and recovering from these launches leaves little time for anything else.    But fear not: there is a way around all of this. Today, I’m taking you through a new and exciting way of launching that is less stressful, potentially more profitable and just a whole lot better overall.   Now, I’m sorry to say that I...

Who actually loves sales calls? I know there are a few people who thrive on them, but for most of us out there, that’s not a reality.    These days, closing sales via Instagram DMs has appeared as this holy grail alternative to those anxiety-inducing sales calls. However, for many people, it has actually just created more work.    So, what’s the solution?    Today, I’m taking you through some practical ideas to help reduce the time spent on answering the influx of questions in your DMs and...

Most launches these days are using more time, effort and revenue than they’re giving back. It too often feels like there’s just no payoff for the amount of hours we spend on trying to make them work.   So what’s the answer? While you might be tempted to throw in the towel and give up on launching altogether, I'm here to tell you that stopping launching isn’t it.    Today, I’m sharing another behind-the-scenes look at our recent UFW live event—a three-day extravaganza that was incredibly fun...

Want to know the secret to selling out your offers consistently?   Well, you’re in luck, because today I’m sharing a snippet from Day 2 of our UFW live event that blew our attendees away and armed them with some crucial strategies to sell their offers with much more ease.   With so much marketing advice making the rounds online, it can be really confusing to know what the best path to take is. But I have some good news for you: you don’t need to be a sales and marketing expert to make more...

I recently held an epic three-day experience called “Unf*ckwithable Live”. This was a  live online event packed with value to help business owners make more sales and thrive, no matter what the economy is doing.   We received such amazing feedback from this event, I couldn’t resist sharing the top three takeaways with you. So, pick up your pen and paper and get ready for some serious value bombs that you can take right into your business:   Speak Your Audience’s Language Getting in front of...

Have your sales stalled, plateaued or even started to decline? If so, please don’t beat yourself up.    It’s not just you, and there’s certainly nothing wrong with you. It’s happening to some of the biggest and longest standing businesses out there.    So, let’s take a deep breath, dust ourselves off and look at this six-step plan that will help you increase sales, maintain growth and stay proactive in these challenging times.    We’ll step through:     Getting clear on your numbers ...

Have you ever been told that you could be just "one funnel away from a million dollars"?   While this sounds pretty enticing, I’ll be honest with you: it’s just a much-quoted line of BS. The truth is, relying on just one thing for your business is terrible advice.   So, what can you do instead that works easier, better and faster?    Today, we’ll explore creating a sales ecosystem, which includes these three main components:   Email Engine: The Heartbeat of Your Business Social Selling...

I recently celebrated a big milestone – five years in business! Reflecting on this journey got me thinking about how different it's been from my first online venture, a blog. Market maturation is a big reason why. Remember those free-wheeling blogging days? We were all about sharing knowledge and building communities. But as the market matured, things got more competitive. Higher-quality content became the norm, and established media crowded the space. That's market maturation at work! The...

Are you finding it difficult to sell your online courses or offers right now? Let's be honest, things have gotten tougher lately, and I’ve been having so many conversations in our community and in my DMs about just how slow things are.  So what’s the secret sauce to actually making sales? For 90% of us, the answer isn’t in our marketing - it’s in the offer itself.  Before you go and try new selling tactics or binge on other people’s launch debriefs, let’s look at the basics. Is your offer the...

Let's face it, launching online programs in 2024 is rough. It just keeps getting harder, and there's no magic bullet on the horizon. If this sounds like you, constantly launching but with fizzling results, you're not alone. So, what's the answer? We need a sustainable, manageable system to remove the launch cycle without sacrificing income.  Forget the one-size-fits-all funnel. We teach our clients to build an ecosystem that consists of three parts:  Social Sales System (aka InstaATM): This...

I love webinars. They're still one of my favourite ways to convert online, but let's face it – people's consumption habits are changing. I have seen so many business owners struggling recently with very low attendance rates, dismal consumption rates on their webinars and they’re starting to wonder whether webinars are dead. Well before you throw the whole strategy out, I’ve got three simple tweaks that can help your webinars convert for the sophisticated 2024 consumer.  Audio on the Go: Your...