Part 2: How to think about donor acquisition
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Description
Everyone wants new donors. But few organizations are ready to invest in donor acquisition—and more importantly, the work it takes to invest in the relationship with new donors.  Or are they? Today we talk about a few different ways organizations are acquiring—and keeping—new donors.  We get into what’s working, what isn’t, and what we wished worked. GET CONNECTED Follow Louis Diez on LinkedIn  Follow Mike Duerksen on LinkedIn  Join the Donor Participation Project here—a community of fundraisers who get together every month to co-create solutions that increase donor participation. Get access to the 5 Minute Fundraising Fix—a FREE mini course that will help you craft compelling fundraising messages that move donors to action and increase response.  ABOUT THE HOSTS Louis Diez advises nonprofits in annual fund development, digital fundraising, and engagement strategies. He's the host of the Donor Participation Project and founder of the Annual Fund Toolkit. Mike Duerksen hosts the Build Good Fundraising Podcast. He’s the founder and CEO of BuildGood, a fundraising agency that helps nonprofits raise more money from individual donors. 
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