In this episode, AJ and Mike discuss how to connect with your ideal reader from the jump: to identify their “page one” desire. This is the secret to getting your reader to keep turning the page! They also provide an update on their current writing status and what lies ahead for their next book’s...

In this episode, AJ and Mike talk about a potential downfall all authors face: inner critic trolls. They’ll not only share their own, but will go into detail about what steps they each take to keep those trolls at bay. It’s another “fly on the wall” episode demystifying the writing process with...

In this episode, Mike and AJ are back in the debate ring to hammer out which is better for authors, Amazon ads or a TikTok presence. (Spoiler alert, it’s a secret third thing but you’ll have to listen to learn what that is!) Demystify discoverability, findability and algorithms in this juicy,...