The "Don’t Write That Book" podcast serves as your guide to crafting your bestseller and embracing your role as an author. Your hosts, Mike Michalowicz and AJ Harper, act as your personal experts, steering you through the intricacies of writing and publishing. Mike and AJ demystify all aspects of creating and releasing your book, offering insights drawn from their own journeys. This podcast will be your safeguard against writing THAT book.
In this episode, Mike and AJ address the 800-pound gorilla in the writing room: how to keep the
reader on the page until the very end. AJ explains that by just acknowledging where a reader
might push back or become riddled with self-doubt, an author can keep the reader turning
pages to the very...
Published 09/26/24
In this episode, inspired by a listener’s questions, AJ and Mike dive into ways authors can use their book to create engaging content. From social media posts to video, the duo share what is easy to repurpose and how to keep it reader-focused. From newsletters to videos to programs and even to...
Published 09/19/24