Episodes
Doug Cunnington interviews John, who transitioned from a decade in law enforcement to pursuing internet marketing full-time. John shares his journey of dabbling in internet marketing since 2005 while working as a sheriff’s deputy before making it his full-time career and surpassing his law enforcement income. He discusses the success of running a portfolio of websites and a large dog training brand, becoming his own boss, and the impact of his work on his family and audience. John gives...
Published 04/15/24
Doug shares his journey and challenges in creating a new podcast titled ‘Ranking Revolution,’ an advanced SEO and marketing podcast aimed at professionals. He discusses the concept, audience targeting, content creation, and the hurdles he faced. Check out: RankingRevolution Podcast Boot Camp Accelerator – Join the waitlist DS506 Transcript More with Doug: RankingRevolution. Sign up to get notified. Mile High Fi Contact me. Ask Questions! Send me an email here: [email protected] Leave a...
Published 04/12/24
Doug interviews Sarah Bond, a vegetarian food blogger from Denver known for her popular site Live, Eat, Learn. Since starting her blog in 2015, Sarah has also launched niche sites Brew Buch and BoneAppetreat, amassing over 1 million readers per month. They discuss the impact of Google’s core updates on Sarah’s sites, her approach to creating and updating content post-helpful content update, and her journey from a food science graduate to a full-time blogger. Sarah shares her approach to...
Published 04/08/24
In this third part of Doug’s interview with Matt Giovanisci, they discuss the use of AI in content creation, where Matt shares his experience with AI tools for writing articles, emails, and even customer service responses Additionally, Matt discusses the relaunch of his ‘MoneyLab’ podcast as an outlet for personal expression and the decision to focus on content creation without a direct monetary incentive. MoneyLab Swim University Brew Cabin DS504 Transcript RankingRevolution. Sign up to get...
Published 04/01/24
Doug shares his struggles with health issues and Google’s update, delaying his podcast launch strategy. Then he continues his interview with Matt Giovanisci about Swim University. Matt talks about his approach at Swim University, focusing on managing financials in both boom and bust cycles. He discusses his content strategy adjustments in response to Google’s Helpful Content Update (HCU), emphasizing a video-first model and diversifying traffic sources away from Google to maintain...
Published 04/01/24
Doug Cunnington gets an update from his neighbor and friend Matt Giovanisci, the founder of Swim University. They discuss the challenges his website faced following the helpful content update. Matt shares his journey from starting Swim University in 2006 to dealing with the impact of AI and search engine updates. They discuss the importance of diversification, the move towards video content, and the emotional roller coaster of running an online business. MoneyLab Swim University DS502...
Published 04/01/24
Doug talks to Cody Berman about his ventures as a serial entrepreneur, with a focus on his experience with selling digital printables on Etsy. With the backdrop of a major Google core update impacting many online business models, they delve into why the Etsy and digital printables model remains resilient and potentially lucrative, independent of traditional traffic sources like Google and social media. Cody elaborates on the basics of the business model, sharing insights from creating,...
Published 03/25/24
Doug reflects on recording his 500(ish) episode! He also talks about the importance of choosing evergreen content for podcasts, the recent major Google algorithm update’s impact on SEO, and the volatile nature of content strategies like using AI for content generation. Additionally, he touches on lessons learned in sustaining a podcast, including making the recording process easy, focusing on audio quality, and the profound value of networking through podcasting. DS500 Transcript More...
Published 03/18/24
Doug and Craig Hewitt discuss AI’s impact on content creation and the evolving landscape of digital media. They explore the rapid evolution of AI in content marketing, and share insights on building and managing an email list. The conversation also digs into content marketing strategies amid AI advancements, the value of podcasting, YouTube content creation tactics, and the importance of adapting to industry shifts without losing the essence of personal creativity and goals. Moreover, Doug...
Published 03/11/24
Doug has a conversation with Alex Cooper from WP Eagle. They explore several topics including online marketing, Google’s algorithms updates, YouTube content creation, and the use of AI tools. Alex introduces his WordPress theme, ‘Popcorn.’ The impact of rapidly changing AI on several industries like web and graphic design is discussed. Alex also predicts a shift towards diversified platform distribution. The conversation extends to insights on managing work-life balance and the concept of...
Published 03/04/24
Doug chats with Shawna Newman. She shares how she has been using AI content testing on multiple sites, highlighting the importance of backlinks and building trust flow rather than just accumulating links. They discuss sites affected by the Helpful Content Update and plans for recovery. Shawna also brings up the importance of diversifying traffic and creating an active community around content. She talks about her agency, GrowthCupid, which offers services like human-edited AI content,...
Published 02/26/24
Doug shares his reasons for creating online courses and digital products and lists the advantages of doing so. Some advantages include: income generation diversification scalability lifestyle He argues that online courses offer a scalable and efficient way to share knowledge and generate income. He also emphasizes the importance of lifelong learning and mastery in his career. Doug further discusses the importance of protecting one’s time, authority enhancement, and his pursuit of lifestyle...
Published 02/22/24
Doug and Elaine, an advisor at Quiet Light, discuss her journey from starting her first e-commerce business on Etsy in 2009 to launching and eventually exiting a successful fitness e-commerce brand called ‘Uplift Active.’ They touch upon the importance of niche selection and the transition from a corporate job to running one’s own business. Elaine also shares insights into the state of e-commerce and content businesses looking to exit and gives advice on how entrepreneurs can reverse...
Published 02/19/24
Doug shares an update about his new podcast launching by mid-late March. He teases that he has a name but isn’t sharing it just yet. He talks about the challenges of coordinating with guests from different time zones. He emphasizes the importance of using available resources, highlighting that he recorded the episode on an iPhone X. Doug reveals his launch strategy for the show, which involves publishing 20 to 30 episodes at the start and getting the interviewees to share the episodes on...
Published 02/15/24
Doug and Denise Cruz talk about her experiences as a travel blogger dealing with the impacts of Google’s ‘Helpful Content Update’ and the subsequent fall in traffic and revenue on her sites. She talks about the drastic decrease in organic traffic and the role platforms like Pinterest played in maintaining a level of visitors. Denise also elaborates on her experimentation with AI content, outlining its efficacy and limitations. As she plans for the future, Denise intends to leverage her...
Published 02/12/24
Doug and Amberly Grant discuss key strategies for podcast success, covering host dynamics, guest selection, and niche topics. Amberly, a finance expert, shares her podcasting experiences and future ambitions. They emphasize overcoming procrastination, consistency, and the use of templates for workflow efficiency. They also advocate for launching podcasts without needing perfection and prioritizing long-term sustainability. Connect with Amberly: AmberlyGrant.com FinTalks Instagram ...
Published 02/05/24
Doug talks with Kristin Hanes, a modern-day nomad and the brain behind the successful blog The Wayward Home. The blog began in 2017 and covers topics about living minimally in a camper van, RV, sailboat, or tiny home. However, despite growing to 400,000 monthly page views, it fell prey to a significant traffic hit from the Google 'helpful content update' in 2023. Despite the setback, Kristen shares her optimism and strategies for recovery, exploring new options, and staying...
Published 01/29/24
I ramble about YouTube Growth, people quitting YouTube, reading non-fiction and note-taking, and buying domains for projects that you never even start. The YouTube Growth secret is ads, but it's just a game. 00:00 Introduction and Welcome 05:11 The Power of Physical Books and Note-Taking 13:12 The Domain Buying Habit 17:01 Exploring Different Online Ventures 21:20 The Reality of YouTube Burnout 28:32 Growing the Channel and Final Thoughts
Published 01/26/24
Doug hosts his friend Olga Zarr for a dual broadcast. Both being SEO consultants, Doug and Olga discuss their experiences, shifting SEO landscapes, and their personal definitions of SEO success. They also delve into how they leverage advanced technologies such as AI in their work processes and content creation. Connect with Olga: SEOSLY Youtube X LinkedIn   Transcript: Success in SEO with Olga Zarr - DS489 Previous Interviews with Olga: ChatGPT and Affiliate Strategies: Path...
Published 01/22/24
Doug talks to Katie Schiffer! She shares her journey from working as a freelancer artist to setting up an online business intended for young women with high incomes but difficulty saving. The discussion explores various SEO and marketing strategies, emphasizes sustainable work habits, and highlights the importance of competitor analysis for business growth and collaborations. Connect with Katie: Miss Fund Your Freedom Giveaway Instagram Transcript: Build a Personal Brand with Katie...
Published 01/15/24
Doug Cunnington invites expert SEO and content strategist Yoyao to delve into the subject of creating topical maps. They discuss the advantages of using a structured, hierarchical approach to content creation over less organized methods, touching on the impact of Google updates and the increased usage of AI in content creation. The experts also share their insights on internal linking, the use of SEO tools, and strategies to improve user experience. Yoyao reveals his approach to...
Published 01/08/24
Doug delves into the topic of SEO, affiliate marketing, and the quality of Google search results with renowned journalist Amanda Chicago Lewis. Amanda shares her extensive research behind her article 'The People Who Ruin the Internet,' describing a multi-layered exploration of the people and factors influencing the current state of online search and information retrieval. As they navigate the stereotypes surrounding SEO professionals and the real impact of constant algorithm changes, Amanda...
Published 01/01/24
Exploring the Impact of SEO on the Internet: Reactions to Amanda Chicago Lewis' Verge Article In this episode, several industry experts weigh in on the Verge article 'The People That Ruined The Internet' written by Amanda Chicago Lewis, providing varied perspectives. Some argue that Search Engine Optimization (SEO) strategies negatively impact the availability of quality content online, while others believe it's the natural evolution of online content creation and Google search...
Published 01/01/24
Doug has Dusti Young ask him some podcast questions! She is thinking of starting a podcast, so they are exploring starting and managing a successful podcast. Their conversation covers practical aspects such as costs, equipment, and post-production processes. They also discuss overcoming initial hurdles, the value of sustainability, and leveraging social media. Check Out: Starting a Podcast Cheat Sheet Pre-Interview Check List Dusti's IG Forget About Money IG at the time of...
Published 12/25/23