In this episode of the Duct Tape Marketing Podcast, I interviewed Debbie Howard. Howard is the co-founder and CEO of Senior Living SMART, a full-service marketing agency serving the senior housing industry. She and her partner, Andréa Catizone, have successfully grown the agency from a startup to a team of 40 employees over the past 12 years and recently celebrated by publishing her book Smarter(er) Marketing for Senior Living Communities.  During our conversation, we explored the essential strategies that senior living communities need to thrive in an increasingly competitive market. We discussed the importance of using smart marketing automation, effective strategies for attracting the right prospects, and why your website is the most important asset for lead conversion. Chapters [00:00] Introduction and the senior living marketing boom [02:42] Understanding the SMART Marketing Framework [05:16] The Role of Strategy in Senior Living Marketing [08:35] Differentiation in a Competitive Market [12:49] Aligning Marketing and Sales Strategies [16:59] The Critical Role of Websites in Sales [19:56] Introducing Smarter Marketing Certification More About Debbie Howard: Grab your copy of Smarter(er) Marketing for Senior Living Communities - https://amzn.to/3zryqq2 Check out Debbie’s website - https://seniorlivingsmart.com/ Follow Debbie on Linkedin - https://www.linkedin.com/in/deborah-howard-ab730b43/ This episode is sponsored by Oracle - http://oracle.com/ducttape Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Go here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.