Description
If there’s one place on the internet it’s all too easy to get tripped up and make an impulsive decision, it’s sales pages.
Yes, sales pages are designed to draw you in and pique your interest, but in many cases, these pages are cross the line from persuasion to straight-up manipulation.
So how do you spot the red flags?
In part one of this two-part series on sales pages, we’re covering program promises, pain points, and the solution. We discuss:
The psychology behind using long-form sales pages.
Examples of the empty promises we often see from group programs.
How to identify headlines designed to suck you in,
The difference between pressing on pain points versus agitating them.
How to identify red flags when reviewing offered solutions.
Key takeaways to keep in mind when reading sales pages.
For detailed show notes and links to everything mentioned in this episode, please visit duped.online.
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Robert Cialdini’s book Influence: The Psychology of Persuasion has become ubiquitous in the online business community.
But are the principles Cialdini set forth being used in good faith
Spoiler alert: in many cases, nope, not at all.
In this episode, we get into part two of exploring Robert...
Published 11/11/24
Do you know what book is one of the most used—and abused—in online business? Many celebrity entrepreneurs and top marketers cite it as influential…which makes sense given its title.
It’s Robert Cialdini’s Influence: The Psychology of Persuasion.
While we have referenced this book many times...
Published 10/21/24