Description
Sales pages are designed to make us buy. But if the way they’re done is scammy or deceptive, should we really buy from them at all?
In part one of this two-part series on sales pages, we covered program promises, pain points, and the solution. But there’s way more you need to watch for, so in this episode, we’re digging into FAQs, bonus stacks and more.
We discuss:
Why long sales pages can leave you confused and worn out.
How do you identify possible red flags when you read an about section?
Key questions to keep in mind when you read testimonials.
Why FAQ sections devoted to overcoming money objections should give you pause.
Value stacking: What is it, and why is the math used often complete BS?
For detailed show notes and links to everything mentioned in this episode, please visit duped.online.
For more Duped, including monthly bonus episodes, join the Patreon.
Robert Cialdini’s book Influence: The Psychology of Persuasion has become ubiquitous in the online business community.
But are the principles Cialdini set forth being used in good faith
Spoiler alert: in many cases, nope, not at all.
In this episode, we get into part two of exploring Robert...
Published 11/11/24
Do you know what book is one of the most used—and abused—in online business? Many celebrity entrepreneurs and top marketers cite it as influential…which makes sense given its title.
It’s Robert Cialdini’s Influence: The Psychology of Persuasion.
While we have referenced this book many times...
Published 10/21/24