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4 The Creatives
Earning by Design
Graphic Design, Freelancing, Business Marketing Strategies
Welcome to Earning by Design, the podcast that helps you turn your passion for graphic design into a profitable freelance business. I'm Lauren Gonzalez, and 8 years ago, I left my job as an in-house graphic designer to start my own design business. But the journey wasn't always smooth sailing. I faced challenges with finding clients, pricing projects, and achieving consistency in my income. After a lot of trial and error, I discovered the strategies and insights that helped me build a successful six-figure design business from scratch. A business that lets me work on my own schedule,...
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Ratings & Reviews
5.0 stars from 10 ratings
A great resource for useful info
I’m a long-time graphic designer who, after almost 30 years in-house and freelancing, had to take a job in a completely different industry. My desire to get back to full-time freelance graphic work has led me to Lauren’s podcast. I have found so much useful information in these episodes. A lot...Read full review »
oogieboogiex via Apple Podcasts · Canada · 08/16/24
An Amazing Inspiration
What an amazingly awesome podcast. I’ve been following 4 the Creatives for about a year and also watched a lot of your YouTube videos. This podcast is a perfect companion to all other content you created. As a newbie to the world of Graphic Design, I love listening to it while working or driving...Read full review »
Praetoryan75 via Apple Podcasts · United States of America · 03/02/24
Amazing ❤️❤️
A podcast with lots of tips and business advice for designers wanting to boost their careers. Every episode gives a fresh viewpoint with tons of knowledge and wisdom.
Luis Edilberto via Apple Podcasts · United States of America · 02/21/24
Recent Episodes
Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I dive into some of the most common mistakes designers make when creating brand identities—and why avoiding these pitfalls is essential for delivering effective, professional work to clients. Brand...
Published 11/12/24
Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I tackle a question that many new designers wrestle with: Should you charge full price when you’re just starting out, or should you offer discounts (or even freebies) to get your foot in the door?...
Published 11/05/24
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