In this episode of the On Branding Podcast, host Arek talks with Lauren Bayne, a seasoned branding and marketing expert.  They discuss the distinctions and strategies behind brand refreshes and rebrands, share practical insights on creative strategy, development, and execution, and discuss the...

In this episode of the On Branding Podcast, host Arek welcomes Brandie Weaver, an expert in elevating brands through live events.  They discuss the benefits of live event marketing, the cost-effectiveness of hosting versus sponsoring, and strategic tips, like bartering, to maximize return on...