We interview Claire Jewell who recently started as Head of Marketing for Systema AI.  We talk about how the race to privacy is effecting marketing, attribution and how Systema AI actually works with eCommerce businesses to ensure the best CX/UX and how we can still personalise each website visitor, without the requirement for cookies.  As I'm sure most would be aware, cookies are slowly being phased out, and this is where System AI work's it's magic.  They currently average a 62 X ROI, and clients have grown their Average Cart Value by 25%, which is huge! That is what personalisation and AI can do for your eCommerce business.  See more about SystemAI below:  Established in 2015, Systema is an award winning, globally patented technology company based in Australia and Singapore. Our company was founded with the sole purpose of providing retailers and shoppers with personalised ecommerce experiences that don’t sacrifice privacy. Unlike traditional personalisation solutions that look backwards at cookies and other invasive personal data, we have developed an innovative AI-first approach which uses anonymous interaction data to look forward at what’s happening right now. https://systema.ai/ How do you score on the eComm quiz? https://ecommaustralia.scoreapp.com