🎙️🇦🇺 **eCommerce Australia Podcast, Episode 31: Behind the Success of Scratch Pet Food with Co-Founder Mike Halligan** 🐾💼 🎯 *Key Takeaways:* 1. 🐕‍🦺 Mike Halligan's journey in founding Scratch Pet Food, a 100% subscription-based eCommerce business. 2. 💡 Insights into how Scratch Pet Food started from scratch and successfully scaled up. 🚀 3. 🛍️ The unique business model of Scratch Pet Food: why they chose to go 100% subscription-based. ⏰💳 4. 🕸️ Changes in SEO strategies over the years and Scratch Pet Food's response. 🔍🔄 5. 🎯 Why Scratch Pet Food is looking beyond SEO and diversifying its marketing channels for better results. 📊🌐 6. 📈 The role of customer feedback and data analysis in Scratch Pet Food's growth strategy. 🗣️🔎 7. 🌐 The global expansion of Scratch Pet Food and the challenges faced. 🌍🚢 8. 📚 Lessons learned from the journey of Scratch Pet Food that other eCommerce businesses can apply. 🎓🔑 9. 🚀 Mike Halligan's prediction on the future of eCommerce business and how to stay ahead. 📅🔮 10. 🎉 Exciting plans for Scratch Pet Food in the coming years. 🌳🏠 Get your headphones ready and join us on this exciting journey with Mike Halligan to learn from the success story of Scratch Pet Food! 🎧🎉 How do you score on the eComm quiz? https://ecommaustralia.scoreapp.com