Ryan Martin (Founder - Remarkable Digital) interviews Co Founder of The Thoughtful Agency Prav de Silva.  Prav has built a successful ecommerce agency with his brother Rev, with particular expertise in fashion and lifestyle brands.  They have a further specialisation in assisting to grow each brand in the US market.  We talk about retention, what drives the best retention. We talk about the best brands are paying much attention to loyalty.  Prav also touches on the importance of brand, and the most successful brands now and into the future have a very strong brand message and campaign.  How do you score on the eComm quiz? https://ecommaustralia.scoreapp.com