Ever wondered how a global leader in sexual wellness and happiness navigates the challenges of the e-commerce world.  Charlie Ganzen, the director of Lovehoney Group, offers a wealth of insights from his career journey, his daily routines, and his personal approach to maintaining growth and profitability in these testing times.  Drawing on his experience at YouFoodz and his momentous win of the Run With the Bulls Award, Charlie walks us through the resilience, planning, and strategic thinking required to steer a ship in rough waters. We delve into the sexual wellness and happiness industry, discussing the merger of Love Honey and WoW Tech and the potential for expansion into physical retail. We uncover the growing acceptance of sex toys in our COVID era, and why understanding the barriers consumers face, beyond the category of the product, is pivotal.  Charlie shows us how Lovehoney is leading the charge, providing a discreet shopping experience and using innovative methods like research, quizzes, and post-purchase emails to gain consumer insights. As we press forward, we unlock the secrets behind the Lovehoney group's marketing strategies.  Charlie highlights the role of Live Shopping and explains how it helps break down barriers for consumers. He divulges their tactics for effective marketing, including the use of influencers and above-the-line advertising.  We also discuss the financial side of the business, exploring Love Honey’s approach to profitability and how they attribute the success of their campaigns.  Tune in now for a rare chance to see behind the scenes of a global leader in a fast-evolving industry. Remember, the journey to sexual wellness and happiness starts with a single click! Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.