What if you could harness the power of digital transformation and leverage your customer data in a way that results in exceptional customer experience?  That's exactly what we discuss in this riveting conversation with Troy Townsend, co-founder and executive director of Zitcha.  We take a journey from the serene Noosa to the intricacies of building Zitcha and how it is innovative in transforming the retail industry.  Troy gives a fascinating perspective on the seismic shift in the ad tech space, amplified by the pandemic, and how retailers are not just adapting but monetising this transformation. In the second segment, Troy unravels the intriguing world of retail media and Zitcha's role in helping retailers automate their digital banners, onboard suppliers and manage campaigns effectively.  He spotlights the concept of retail media networks in the US and Australia, emphasising the need for wide-ranging scope in Australia to maximise potential. The discussion takes an insightful turn as Troy divulges the structure of International Capital Partners (ICP) and their recent collaboration with Village.  Lastly, imagine venturing into the future of e-commerce and retail marketing, where personalisation, localisation, and technology take centre stage.  That's exactly where Troy leads us as he discusses Zitcha strategic approach to managing acquisition costs and setting retailers apart in this competitive market.  An enlightening chat with Ryan brings a lively close to the episode, with a focus on ICP's structure, their deal with Yum! Brands, and numerous opportunities for monetising digital assets with Zitcha.  This episode promises to be a feast of information, so tune in and embark on this insightful journey with us! Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.