Strategies for a Successful E-Commerce Business: A Discussion with Brendan Gillen
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Ever dreamed about owning a successful e-commerce business? Host Ryan Martin (Founder of Remarkable Digital) interviews Brendan Gillen (Founder of Million Dollar Store) Brendan, a seasoned e-commerce veteran and our first returning guest, shares a wealth of knowledge gleaned from his 15-year journey in the industry, during which he has built up his own thriving enterprise, Fight Gear Direct.  Despite the myriad challenges of running a digital business, Brendan sheds light on the importance of consistency, visibility, and authenticity, illustrating how his content-first strategy has helped his business grow. Let's face it; we're living in a data-driven world that's continually evolving due to new privacy laws.  Brendan and I examine this changing landscape, exploring innovative ways to effectively capture and utilise customer data while fostering an engaging community around our brands.  We also guide you through the plethora of updates and enhancements recently rolled out by Shopify, detailing how features like the upgraded theme editor, bundles, Marketplace Connect, and subscriptions can significantly benefit Australian businesses. Fasten your seatbelt as we gear up for the upcoming e-commerce season, with Black Friday, Cyber Monday, and Christmas right around the corner.  Brendan and I share insights on preparing for this pivotal period, stressing the importance of ample stock, building hype, and leveraging advanced technology and strategies to stand out from the crowd.  Wrapping up our conversation, we glance into the future of e-commerce, reflecting on the implications of AI-powered advertising and the exciting possibilities that lie ahead. Don't miss out as Brendan and I navigate the ins and outs of the fast-paced e-commerce world in this episode! Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.
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