Are you geared up for the holiday sales season yet?  If not, worry not. We've got you covered! In our latest conversation, we invited Adriana, the brainchild behind Flowmingo, an email and SMS marketing agency.  Her invaluable insights on crafting engaging subject lines, pre-planning campaigns, setting up automation flows, and the power of audience segmentation will ensure your readiness to smash the upcoming holiday sales season.  Looking to optimize your forms for maximum email engagement?  Adriana strongly suggests a minimalistic approach to form fields.  Think first name, email address, and mobile number - that's it. She also highlights the importance of collecting more data points through progressive profiling.  Plus, she sheds light on how to create effective email flows for those all-important dates - Black Friday, Cyber Monday, and Christmas.  And we're not stopping there. We get Adriana to spill her secrets on standing out in email marketing and making the most of SMS strategies.  She shares her wisdom on creating compelling offers and subject lines, utilising SMS for marketing campaigns, and maximising open rates and engagement.  Add to that, get handy tips on tailoring offers and campaigns to different audience groups and the power of AB testing.  Whether you’re a rookie or a seasoned pro, this episode is a goldmine of information to boost your email and SMS marketing strategies in the run-up to the holiday season.  Tune in and prepare to be enlightened! Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.