Are you prepared to supercharge your ecommerce business with insights from Andy Rooke, the founder of Grey Matters Advisory?  Strap in as we navigate the fascinating terrain of business strategy, discussing everything from the power of hiring for attitude over skill, to the importance of timing in business growth. Andy's wealth of experience with companies around the globe offers a unique, real-world perspective, complementing our deep-dive into effective business scaling. We take a detour to reflect on the human side of business.  From the loneliness often experienced by business owners to the under-discussed importance of creating safe spaces, we touch on aspects often left unexplored.  Andy offers tips on how to sidestep common pitfalls and emphasises the necessity of a clear purpose and vision.  He further draws upon his experiences to illustrate how to articulate your market positioning and success strategy. Towards the end, our conversation circles back to the symbiotic relationship between business strategy and personal growth.  We shed light on developing a clear pricing plan and the significance of keeping a pulse on market fluctuations. Andy echoes the courage needed to face the numbers, test the market before taking the plunge, and the power of resilience.  This episode is more than just a guide; it's a master-class for those looking to better understand the challenges of scaling and the impact of human elements on business. Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.