Have you ever wondered why some e-commerce businesses skyrocket while others plateau? The answer lies in the metrics they prioritise and how they execute their strategies, especially during high-stake periods like Black Friday. We sat down with Nathan Perdriau, co-founder of BlueSense Digital, who has plenty of insights to share after years of navigating the choppy waters of digital marketing and e-commerce. Our conversation starts with an insightful look at the importance of focusing on Marketing Efficiency Ratio (MER) and Customer Acquisition Cost (CAC), as opposed to in-platform Return On Ad Spend (ROAS). Nathan’s expertise in managing privacy settings and complex customer journeys shines through as he reveals his strategies for staying focused amidst the challenges of running an agency. He shares his unique perspective on attribution and understanding customer journeys that can help you stand out from your competitors. But the knowledge doesn't stop there. Nathan also shares his rigorous approach to Black Friday and creative advertising. If you're in the dark about when to launch your campaign or how long you should extend your Black Friday period, Nathan's insights are a must-listen. See Nathan's video on his advised BFCM campaign launch video here He also dives into user-generated content, revealing why it's the ace up the sleeve for many successful brands, and how to avoid common mistakes when onboarding new clients.  Finally, we delve into the key e-commerce advertising strategies and emerging industry trends that will keep you ahead of the curve.  Nathan sheds light on the importance of unit economics in scaling a brand, the untapped potential of YouTube Shorts, and the need to stay updated on the latest trends.  Don't miss this chance to learn from one of the industry's best! Check out Remarkable Digital here.  Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.