Mark Sellar - How to win in eCommerce, and why China is the biggest opportunity people aren't utilising!
Description
What happens when you mix wine trading in China, a million-dollar reality TV win, and a burning ambition for property development?
You get the founder of three thriving e-commerce businesses - Shader Australia, Tumble Bear, and Phantom Hardware!
Our first in-studio guest shares his entrepreneurial journey from a single product to a massive social media-driven business empire.
He sheds light on the power of social media and compelling content in skyrocketing his ventures.
Delving into the world of innovation and invention, our guest explains the genesis of Shader Australia and Tumble Bear.
With a step-by-step recount of his journey, he drives home the value of validating ideas and investing time and energy wisely.
Can you imagine crafting a business from scratch, right from research to development, testing, and ultimately its launch? He did it, not once, but thrice!
He also cautions potential entrepreneurs about the pitfalls of creating something that already exists.
Unleash the potential of social media. Learn how platforms like LinkedIn and Facebook can be leveraged to reach potential customers and distributors worldwide.
Our guest elaborates on the importance of clever content when running paid ads and how deliberate errors can generate engagement.
He also shares his insights into the product development process, describing the challenges and the steps involved, right from conceptualization to placing your first order.
This episode concludes with a peek into the future of e-commerce. Discover the role of AI, the opportunity to sell Australian brands to China, and the exciting potential of live streaming in e-commerce.
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