Unlock the future of e-commerce with Daniella Cohen, the head of ecommerce at WellCo, in a candid conversation that will leave you both informed and inspired. Daniella, who's gearing up for a major move to Sydney, recounts her journey through the industry's evolution, from handling Providoors exponential growth during the pandemic to kick-starting her own project, Supper Supply.  The episode is sprinkled with her insights on navigating customer behaviour shifts post-COVID, and the personal anecdotes she shares are as enlightening as they are engaging, providing listeners with a unique perspective on the ever-changing e-commerce landscape. This episode is a treasure trove for anyone keen on understanding the interplay between internal teams and external agencies in e-commerce.  Daniella divulges the inner workings of WellCo's lean team dynamics complemented by global partners, while also shedding light on the brand's strategic differentiation and the significance of genuine customer reviews in building credibility.  As she details the balance of technical and strategic expertise necessary for success, listeners will gain valuable knowledge on fortifying a brand's integrity and fostering connections with their consumer base. Finally, brace yourselves for a deep dive into the nitty-gritty of SMS marketing effectiveness and the art of influencer collaborations.  Daniella underscores the meticulous curation of content and the critical metrics that matter, such as Customer Acquisition Cost and Lifetime Value.  Moreover, we prognosticate on the anticipated impacts of AI on creative processes and the ever-evolving role of paid media agencies.  To top it off, we celebrate WellCo's inclusive ethos, debunk gender stereotypes in health products, and tease a tantalising new evening elixir product set to take 2024 by storm.  Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.