Ryan Martin (host and founder of Remarkable Digital, an eCommerce SEO and PPC agency, interviews Co Founder of Profit Peak, Carla Penn-Kahn. Carla, with her wealth of experience and entrepreneurial lineage, brings to the table a fascinating narrative of seizing the digital age by its horns, starting with her e-farmers market venture. Carla's LinkedIn content is a goldmine of expertise, and if you're not part of her audience yet, let's just say your feed is missing out on some serious e-commerce acumen. This episode peels back the layers of e-commerce success, examining the vital role of unit economics, pricing sustainability, and the intricate dance with shipping costs that can spell triumph or disaster for online businesses down under. Through Carla's lens, we dissect the delicate balance between meeting customer expectations and maintaining profitability, unraveling how the average order value is not just a number but a compass that directs your business model towards sustainable viability. Listen closely as she imparts wisdom on navigating the choppy waters of product pricing and shipping logistics with the grace of an industry titan. As we wrap up, Carla unveils Profit Peak.  This analytical powerhouse is changing the game for businesses aiming to stay profitable and allure potential acquirers with its real-time insights.  It's a tool that brings two years of historical data, customer behavior, inventory health, and profit and loss statements into sharp focus, arming entrepreneurs with the clarity needed to scale and succeed.  Join us for an in-depth exploration of how Carla's groundbreaking strategies and Profit Peak are charting new territories for e-commerce ventures, ensuring their profitability and readiness for growth or acquisition. Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.