Welcome back to eCommerce Fastlane, the go-to podcast for all the tricks and tips you need to accelerate your Shopify brand's growth. Today's episode promises to unveil some critical insights in the ever-evolving world of web tracking and analytics. I'm your host, Steve Hutt, and with me is the astute Ed Upton, co-founder of Littledata, a company that's carving a path through the “cookiepocalypse” and leading the charge in accurate, first-party data analytics. As the digital landscape grapples with the decline of third-party cookies and the rise of user privacy, eCommerce brands are facing a reality where a hefty portion of their traffic remains untracked, rendering their data increasingly unreliable. This challenge has thrust companies into a fog of uncertainty, especially when it comes to conversion rates and understanding the elusive website visitor. So, gear up and join us on this exciting journey through the future of eCommerce, where personalized search and discovery take center stage. Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog. TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.