Welcome to eCommerce Fastlane. Today, my guest is Gary Garofalo, the CEO & Founder of LoudCrowd. In this episode, Gary shares his innovative approach to creator commerce and how brands can leverage personalized storefronts to drive revenue through authentic influencer partnerships. We explore the three key challenges that brands face with traditional influencer marketing: Limited conversion ratesData ownership concernsComplex integration requirementsGary introduces LoudCrowd’s creator...

Welcome to eCommerce Fastlane. Today, my guest is Dylan Lam, the Founder of Omirank. In this episode, Dylan shares his expertise on the “art of unconventional launch” and reveals his unique approach to Amazon selling that turns traditional ecommerce wisdom on its head. The Challenge with Traditional Amazon Selling Dylan addresses the common pitfall of relying solely on tools like Helium 10 and Jungle Scout, revealing why 70% of sellers fail without proper validation. He introduces a...

Welcome to eCommerce Fastlane. Today, my guest is Stanley Ference is the Founding Principal Attorney at Ference and Associates. In this episode, Stanley shares his expertise on protecting your brand from counterfeiters and intellectual property theft, addressing three critical areas: Patents and TrademarksOnline Marketplace ProtectionSocial Media EnforcementStanley shares strategies for safeguarding intellectual property rights, combating counterfeits, and maintaining brand integrity in the...

Welcome to eCommerce Fastlane. Today, my guest is Danil Saliukov the Co-Founder and CEO Of Insense. In this episode, Danil shares his expertise on navigating the evolving landscape of digital advertising and creator commerce, particularly focusing on: Privacy Changes Creator Economy TikTok Shop Danil shares strategies for adapting to iOS privacy updates, leveraging user-generated content, and maximizing opportunities in the creator economy. He introduces various creator compensation models...

Welcome to eCommerce Fastlane. Today, my guest is Elery Pfeffer, the CEO and Founder of Nift. In this episode, Elery shares innovative strategies for customer acquisition and retention through strategic gifting, addressing the challenges of rising customer acquisition costs and platform dependence. Key Discussion Points: Breaking free from traditional advertising modelsImplementing cost-effective customer acquisition strategiesLeveraging first-party data for better customer engagementBuilding...

Welcome to eCommerce Fastlane. Today, my guest is Valts Feldbergs, Senior Partnerships Lead at Printful. In this episode, Valt shares insights on building a successful print-on-demand business and how Printful has become a global leader in the industry. The company serves over 400,000 active customers and fulfills more than 1 million products monthly. Key Discussion Points: The evolution of Printful from Startup Vitamins to a global print-on-demand leaderStrategies for launching and scaling a...

Welcome to eCommerce Fastlane. Today, my guest is Alex Bryan, the Customer Success Manager at Loqate. In this episode, Alex shares his expertise on tackling three critical challenges in ecommerce: Accurate Address VerificationInternational Market ExpansionCustomer Experience EnhancementAlex reveals strategies for improving delivery accuracy, reducing fraud, and enhancing the customer checkout experience. He introduces Loqate's advanced address verification technology, which goes beyond...

Welcome to eCommerce Fastlane. Today, our guest is Vikram Anreddy serves as the Head of Product for Financial Services at Shopify. In this episode, Vikram shares insights on how Shopify is transforming ecommerce financial management through its comprehensive suite of tools including Shopify Balance, Shopify Capital, Shopify Credit, Shopify Bill Pay, and Shopify Tax. He reveals strategies for extending cash flow, simplifying financial operations, and accelerating business growth. Throughout...

Welcome to eCommerce Fastlane. Today, our guest is Eitan Koter, is the Co-founder and Co-CEO of Vimmi. In this episode, Eitan shares his expertise on leveraging video commerce to drive sales and enhance customer engagement, addressing key challenges in modern ecommerce: Video Commerce Evolution Live Shopping Innovation Multi-Channel IntegrationThroughout our conversation, we explore: Implementing shoppable videos to boost conversion ratesCreating successful live shopping eventsLeveraging...

Welcome to eCommerce Fastlane. Today, our guest is Val Narodetsky, the founder and CEO of Hire Odessa. In this episode, Val reveals how Shopify brands can access elite Ukrainian tech talent while achieving significant cost savings: Up to 70% lower costs14-day placement timeTop 1% of tech talentVal shares strategies for connecting US and Canadian companies with Ukraine’s best developers, implementing AI solutions, and scaling Shopify operations efficiently. He introduces Hire Odessa’s unique...

Welcome to eCommerce Fastlane. Today, our guest is Georgiy Slobodenyuk, the Director of Technology of AbsoluteWeb. In this episode, we chat about the world of Shopify customization and platform migrations. Georgiy, with over a decade of experience in ecommerce development and design, shares his expertise on how AbsoluteWeb helps mid-market and enterprise-level brands thrive in today’s competitive landscape. We explore a range of topics, including: Shopify’s evolving capabilities and why it...

Welcome to another episode of eCommerce Fastlane. Today, our guest is Parag Mamnani, Founder and CEO of Webgility. In this exciting episode, we’re diving deep into the world of AI and its transformative impact on eCommerce. Parag, with his two decades of industry experience, shares invaluable insights on how AI is reshaping the landscape for D2C brands. We’ll explore a range of crucial topics, including: Practical strategies for businesses to thrive in an AI-driven environmentDebunking common...

Welcome to another episode of eCommerce Fastlane. Today, our guest is Sabir Semerkant, founder of Growth by Sabir. In this exciting episode, we’re diving deep into powerful strategies to supercharge your online store, just in time for the incredibly important Q4 holiday season. Sabir, a seasoned expert in eCommerce growth, shares his invaluable insights on optimizing your website for peak performance. We’ll explore a range of crucial topics, including: – Enhancing website speed and user...

Welcome to another episode of eCommerce Fastlane. Today, our guest is Melissa Coventry the VP of Operations RoseSkinCo. In this episode, Melissa shares her know-how on tackling the big three challenges that new companies face… Not enough moneyNot enough peopleNot enough timeMelissa shares the strategies for managing rapid growth, aligning people, processes, and systems, and building strong operational foundations. She introduces her “expense value graphing” method, a powerful tool for...

Welcome to another episode of eCommerce Fastlane. Today, our guest is Peter Van der Westhuizen, the Strategic Partnerships and Alliances Lead for North America at Linnworks. We’re thrilled to dive into the exciting world of multi-channel selling and explore how social media is revolutionizing online shopping. You’ll discover how Linnworks is empowering brands, particularly those on Shopify, to elevate their ecommerce game and achieve new heights of success. With his wealth of experience in...

 Welcome back to eCommerce Fastlane. I’m your host, Steve Hutt, and today we’re diving into a crucial topic for every online business: customer reviews and ratings. We all know how critical reviews are when shopping online. They build trust and help us make buying decisions. But are you making the most of your customer feedback? That’s where our guests from ShopperApproved come in. Joining us today are Scott Brandley, CEO, and DJ Sprague, CMO of Shopper Approved. They’re here to share...

Welcome to another episode of eCommerce Fastlane. Today, We have a special guest, Keri McGhee, the CMO of Attentive. In this episode, we'll delve into Attentive's innovative use of AI to enhance customer retention and drive revenue growth, especially during crucial periods like Black Friday and Cyber Monday. We'll explore how Attentive's mobile-first approach, using phone numbers as unique identifiers, empowers brands to deliver tailored messaging and improve the shopping experience. Keri...

Welcome to another episode of eCommerce Fastlane. Today, our guest is Alexia Dubois, The Founder & Owner of Amour. Amour is a brand that’s making a splash by bringing high-quality European children’s clothing to American families. Alexia’s journey is fascinating. She worked for big names like Cartier and Tommy Hilfiger, where she led important projects and global campaigns. But when she moved to the U.S., she noticed something was missing in the children’s clothing market. That’s what...

Welcome to another episode of eCommerce Fastlane. Today, our guest is Mike True, the Co-founder and CEO of Prescient AI. In this episode, Mike explains how Prescient leverages historical spending data and advanced AI technologies to optimize marketing budgets beyond the usual platforms like Facebook and Google. He will share insights into Prescient AI’s solutions for tackling complex challenges such as data privacy, accurate sales attribution, and creating sophisticated media mixes, tailored...

Welcome to another episode of eCommerce Fastlane. Today, we’re delighted to chat with Breanna Greenberg, Vice President of Marketing of Stratia. Breanna is an expert in digital marketing with an inspiring career journey, starting from her roots as a social media manager in Los Angeles to leading marketing for Stratia, an innovative, science-based skincare brand. In this episode, we dive into how technology has simplified content creation and business operations, making it feasible even for...

Welcome to another episode of eCommerce Fastlane. Today, we’re excited to have Alan Chen, co-founder of FreeCashFlow. With over 20 years of expertise in tax, accounting, and financial services, Alan is dedicated to helping e-commerce businesses thrive. In this episode, Alan will explore the complexities of international expansion for online stores, emphasizing the importance of understanding tax compliance and financial management. He shares an insightful story of a client who faced...

Welcome to another episode of eCommerce Fastlane. Today, we’re excited to have Temi Agbede advisor and a fractional marketing executive at T. Blacksmith Consulting. Temi is an advisor and fractional marketing executive at T. Blacksmith Consulting. She's worked with big names like Estee Lauder, Lord and Taylor, and S'well. Temi shares her journey in eCommerce, from its early days to now. She talks about what she's learned and the strategies that work best. Her experience is valuable for all...

Welcome to another episode of eCommerce Fastlane. Today, we’re excited to have Mani Fazeli, VP of Product at Shopify. In this episode, we'll dive into Shopify's big moves in the B2B world. Mani will walk us through how Shopify has grown its B2B offerings since 2016-2017. We'll learn about the huge $12 trillion opportunity Shopify is tapping into with cool new features. These include custom payment terms, connections to business software (ERP), and special B2B online stores. Mani will also...

Welcome to another episode of eCommerce Fastlane. Today, we’re excited to have Freya Seeger, Director, Site Merchandising of Windsor Fashions. In this episode, we’ll explore how to make your online store feel local to international customers. Freya shares tips on using the right currency, language, and duty-free shopping to improve the customer experience. We’ll also dive into how AI is changing e-commerce. From product suggestions to loyalty programs and content creation, we’ll see how AI...