Welcome to another episode of eCommerce Fastlane. Today, we’re delighted to chat with Breanna Greenberg, Vice President of Marketing of Stratia. Breanna is an expert in digital marketing with an inspiring career journey, starting from her roots as a social media manager in Los Angeles to leading marketing for Stratia, an innovative, science-based skincare brand. In this episode, we dive into how technology has simplified content creation and business operations, making it feasible even for lean teams. Stratia's unique transparency and science-forward approach to skincare have enabled them to thrive organically, gaining traction through word-of-mouth and platforms like Reddit, without relying on formal marketing for the first five years. Breanna shares insights on leveraging TikTok to acquire new customers, particularly millennials, and discusses the impact of copycat products on the beauty industry. We also explore the importance of building strong marketing teams characterized by resilience, passion, and optimism, and leading with kindness and transparency. She reflects on valuable lessons from her tenure at Henkel, including setting effective team guidelines and the critical importance of product quality. She also offers practical tips on customer retention, discusses overcoming low TikTok follower counts, and provides strategies for preparing for the holiday shopping season. Stay tuned to learn about emerging trends like personalization and AI in e-commerce, and discover how these tools can benefit your business. Don't miss this episode if you're looking to elevate your e-commerce strategies and learn from a forward-thinking leader in the beauty industry! Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog. TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.