Welcome to another episode of eCommerce Fastlane. Today, We have a special guest, Keri McGhee, the CMO of Attentive. In this episode, we'll delve into Attentive's innovative use of AI to enhance customer retention and drive revenue growth, especially during crucial periods like Black Friday and Cyber Monday. We'll explore how Attentive's mobile-first approach, using phone numbers as unique identifiers, empowers brands to deliver tailored messaging and improve the shopping experience. Keri will share success stories, including the impressive growth of wellness brand Ollie, and discuss the robust compliance and security standards that set Attentive apart. Plus, we'll uncover the rich resources available for marketers, from webinars to case studies, and the exciting new integrations within the Shopify ecosystem. Stay tuned as we dive into how Attentive's AI tools are helping brands personalize communication, boost ROI, and navigate the evolving landscape of data privacy and increasing acquisition costs. Whether you're a big brand or a mid-market business, this episode is packed with insights to help you make the most of SMS marketing. Let's get started! Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog. TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.