Welcome to another episode of eCommerce Fastlane. Today, we're excited to have Juan Meisel, the Founder and CEO of Grip. Grip launched in 2022 and has quickly become one of the fastest-growing companies in the perishable shipping industry. Their success is largely thanks to a strong focus on customer satisfaction and actively involving customers in product development from day one. Juan will share his journey from leading logistics at ButcherBox, one of the largest direct-to-consumer meat companies, to founding Grip. He'll shed light on the unique challenges of delivering fresh and frozen products to customers' doorsteps quickly and reliably. We'll explore how Grip's innovative AI-powered shipping engine optimizes deliveries based on factors like weather, temperature, and carrier performance to significantly reduce shipping costs by 30% and improve on-time deliveries. Additionally, we'll discuss how the COVID-19 pandemic has impacted consumer behavior, leading to a rise in fresh meal kit and grocery deliveries to homes. Juan will also share how Grip handles the complex issue of returns for perishable goods that can't be restocked due to food safety risks. Whether you're an ecommerce entrepreneur or a seasoned online retail veteran, this episode will provide valuable insights into mastering logistics for shipping fresh and frozen products. Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog. TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.