Welcome to another episode of eCommerce Fastlane. Today, we're excited to have Emmett Kilduff, The Co-Founder and CEO of The Fortia Group. Emmett brings a wealth of experience and a unique perspective on the art of deal-making in the e-commerce world. He emphasizes the importance of taking a slower, more thoughtful approach to attract potential buyers and ensure a successful exit. We dive into the emotional challenges that brand founders face when considering selling their business. Emmett offers valuable advice on how thorough preparation and expert guidance can help maximize the value of your business. Throughout the episode, we explore the transformative role of AI in e-commerce, the crucial importance of solid financial planning, and what potential buyers are really looking for in a thriving e-commerce business. Whether you're thinking about an exit strategy for your own business or simply interested in staying up-to-date with the latest trends in e-commerce, this episode is full of expert insights and actionable advice that you won't want to miss. So sit back, relax, and let's dive into this fascinating conversation with Emmett Kilduff of The Fortia Group! Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog. TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.