Malina Zarb is the Marketing and eCommerce Director at Zone3, the world’s highest rated triathlon brand. Founded in 2006, Zone3 now sell via their Shopify store and wholesale channels, in total doing £9million a year about 45% of which is DTC.    Hit PLAY to hear:  What Zone3 is all about How to balance niche markets The importance of community in building and scaling a brand Sustainability and how it works in performance products Nailing the basics and keeping things simple    Key timestamps to dive straight in:  [03:11] Closed business for family, pursued consulting and eCommerce.  [05:55] Focus on two core markets with different products, price points, and communities.  [08:10] Community passion and quality define marketing approach.  [10:06] Invested in grassroots events, clubs, ambassador networks.  [14:28] Balancing opportunities with strategic resource management.  [17:06] Nail basics before adopting new technologies.  [20:14] Launched biodegradable wetsuit; pursuing sustainable innovations.  {21:50] Listen to Malina’s Top Tips!    Full episode notes here: https://ecmp.info/517 Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/