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Chloë Thomas
eCommerce MasterPlan
Trying to work out how to acquire more customers?
Need to improve customer retention?
Or just looking for some reassurance you’re on the right track?
That’s what the eCommerce MasterPlan is here for.
Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.
Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.
Many of our guests are using Shopify & Klaviyo,...
Listen now
Ratings & Reviews
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4.9 stars from 149 ratings
Great podcast, tons of value
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“Great and informative show. Chloë is a top-rated professional, always asks insightful and relevant questions”
Stasey91 via Apple Podcasts ·
Russia ·
12/09/22
Thanks for this Chloe! Great Content!
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“Thank you Chloe! I Great topic and guests! I enjoyed listening to this podcast, thanks so much for your advises.”
Rdgreality via Apple Podcasts ·
Philippines ·
06/15/21
Great podcast
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“I love how informative each and every episode is as well as how helpful it is for businesses to acquire more clients.”
louis.erks.ls via Apple Podcasts ·
Philippines ·
11/04/20
Recent Episodes
Malina Zarb is the Marketing and eCommerce Director at Zone3, the world’s highest rated triathlon brand. Founded in 2006, Zone3 now sell via their Shopify store and wholesale channels, in total doing £9million a year about 45% of which is DTC.
Hit PLAY to hear:
What Zone3 is all about How to...
Published 11/18/24
Published 11/18/24
Mike Stevens is one of the DTC pioneers, with 8 years at Innocent Drinks back in the 2000s, and then founding good-for-you confectionery brand Peppersmith, which over 10 years he scaled all the way to exit in 2018. He’s also the author of the excellent and bestselling and award-winning book “The...
Published 11/11/24
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