How to grow your eCommerce business is sponsored by multi-channel eCommerce experts at Vendlab. Please email us to talk about growing your eCommerce business. Joshua George is the founder of ClickSlice and an expert on Shopify SEO. In this episode, we talk about the continuing importance of SEO as a sales driver for eCommerce stores and how Shopify store owners can get ahead. Topics include: How important is SEO these days? What is a healthy SEO/Paid search split What are the most important things a Shopify website owner should do to improve natural search performance? What are the biggest mistakes that Shopify owners make. How hard is it to outrank big retailers What is the relative importance of links or content? Popular misconceptions about SEO What should brand look out for when hiring an agency What is the most cost-effective SEO strategy What has inspired you recently?