How to Grow your eCommerce Business is sponsored by the eCommerce Growth Agency www.Vendlab.com. Even Haim is a 7 Figure eCommerce seller and the founder of reconvert.com,seven-figure eCommerce seller and the founder of ⁠reconvert.com,⁠ the top-selling the top selling Upselling app on the Shopify marketplace. In this recording, Even shares his tips on how optimising your site for upselling can grow your sales by up to 10%. --- Send in a voice message:...

Amazon warehouses frequently lose and damage stock. Will Cooper from Rev Up Technology estimates this can be as much as 3% of sales. Unfortunately, Amazon does not always reimburse merchants, which is a hidden cost of doing business. Even if you know the reimbursement process, getting around to it is difficult, which is where companies like Rev Up come in. They take the whole process off your hands for a small commission. In this episode, I talk to Will about why sellers who are making...

In this episode of How to Grow Your eCommerce Business, Trevor talks to Matt Harrison from Next Net Media about the ensuring importance of link building for SEO and how to create a successful link building campaign in 2024. Topics include: What is link building? Is link building still important? How should people prioritise link building when doing SEO? Are there different types of links? What kinds of links should you avoid? How do you determine what type of link building you...

Alex Back is a serial eCommerce entrepreneur. His latest venture, Couch.com is an online platform for matching customers with their perfect couches. In this podcast, Trevor from Vendlab talks to Alex about how he has been using AI to launch his new venture. He shares tips for how other entrepreneurs can leverage AI to save time and grow sales. Here are some of the things we talked about: What is AI? What is the difference between AI and machine learning? What AI help with in the...

In this episode of the How to Grow Your eCommerce Business podcast, Trevor talks to Sena Wheeler from Sena Sea (https://www.senasea.com/) about how she built a successful business selling wild Alaskan fish. Here is what we talked about: How did you start your business? How do you deliver your fish? How do you differentiate your business? Do you also sell Wholesale? How do you promote your business? What channels do you use? Do you get a lot of repeat business? I hear you do a...

Dan LeBlanc is the founder of Daacity, a SaaS company which enables businesses to combine their data from different sales channel into a single, holistic view of performance. In this Episode, Trevor and Dan talk about the importance of accurate reporting in helping companies understand their business, customers and product performance. Things we discussed: What is the problem that you fix? How did you get into doing this? What are the problems that you face in doing this? Does the data...

Trevor talks to Anatoliy Labinskiy from The GSM Growth Agency about how to allocate ad spend to get the best performance across multiple ad platforms including Facebook, Google and TikTok. Things we discuss: What do we mean by ad spend? Which channels do you recommend to merchants in order of priority? Why? How do you measure performance? ROI? How would you allocate the budget based on performance? How would you know it is working? As a rule of thumb, what percentage of sale...

Anita Mar is a trademark expert from Trademark Angel. In this episode we cover everything eCommerce businesses need to know about trademarks including: What are trademarks? What does a trademark allow you do to? What is the difference between trademarks, copyright and patents. what are the benefits of trademark registration? Can companies do it themselves of do they need you What kind of businesses do you work with Should I register my trademark name or logo? What is the process...

Robb Green is an entrepreneur with many strings to his bow. Not only has he successfully launched 17 brands on Amazon, but he is also a successful podcaster (https://therobbgreenshow.com/). Robb has lots of great advice on launching and running a successful business. Here are some of the things we talk about: Robb's business journey. How he launched his first brand What he looks for in a brand His main channels? The role does data plays in marketing. How he manages his business? ...

Ciara Stockeland is a profit strategist and self-styled 'Inventory Genius'. She helps business owners who sell physical inventory to create more profit and keep more cash. Ciara makes lots of sense! We discuss: Her business story Why does she focus on inventory? When talking to a business, what are the first thing she looks at Common solutions she gives her clients. Attributes of successful businesses        What are the top things that inventory businesses should do...

Get our eCommerce book:  https://vendlab.com/buy-our-how-to-grow-your-ecommerce-business-book/ In this week's podcast, Trevor talk to Matt Putra from Eightx about how to manage cashflows for eCommerce business. Questions we discuss: · What is cash flow? · What problems can people have? · How to avoid problems these problems · Tips for optimising cashflow · How can eCommerce businesses get funds to grow? · 2023 is going to be a shitshow – what advice do you have for businesses? · What...

Matt Orlic is a successful Entrepreneur and sports enthusiast.  He has launched 26 companies is 10 verticals.   In this interview, Matt discusses with Trevor his formula for success!

Buy my book, how to grow your eCommerce Business: https://vendlab.com/buy-our-how-to-grow-your-ecommerce-business-book/   In this week's show, Trevor talks to Harry Drajpunch from Amware (https://www.amwarelogistics.com/) about all thing eCommerce fulfilment. Topics we discuss include: What is a fulfilment house or 3PL – what services do they offer? What mistakes do people make with fulfilment? What kind of merchants does fulfilment work best for? What delivery do customers expect? ...

In the latest podcast, Trevor talks to Dimitri Nikolakakis about how eCommerce companies can use NFTs to drive sales. We discuss: What are NFTs Are NFTs a fad? How can eCommerce businesses use NFTs Why would an eCommerce business want to do this? Can you give an example of successful NFT use What technology is needed to use NFTs for ecommerce businesses

Paul Rafelson Law from Rafelson Law is a specialist in eCommerce Law. In this interview, he gives his opinion on: Amazon suspensions Intellectual property disputes Product Compliance Ecommerce M&A Paul also runs a non-profit called the Online Sellers Guild which supports small businesses in their detailing with the tech giants.

In this edition of the eCommerce Odyssey Podcast, Trevor talks to Will Haire from BellaVix about how to build your Amazon sales by dominating your category.  We talk about: Using off-Amazon advertising to drive traffic to Amazon listings Amazon DSP Amazon marketing strategies

In this week’s podcast, Trevor talked to Nahar Geva from Zik Analytics about how to Boost your eBay sales. Zik Analytics is a platform which helps sellers to research successful products to sell on eBay and other online platforms. Is eBay still worth selling on? Yes! eBay is the number two online marketplace with 180 users worldwide. Whilst eBay was originally a second-hand marketplace, most products are now sold at a fixed price. Furthermore, selling multi-channel diversifies your...

Cart abandonment is a big problem with up to 70% of carts abandoned before a sale is completed. With traffic becoming more expensive, this is a growing issue for retailers. In this podcast, we talk to Valon Xhafa from Behamics about the major causes of abandonment and how to fix them. Common causes of cart abandonment There are two main causes of abandonment 1. Technical. The website does not function properly, e.g. payment failure, images do not load. This accounts for 30-40% of...

Shaun Brandt from oddit.co is an expert in website conversion. Trevor talked to him about how to boost the conversion rate by removing barriers to the online purchasing experience Problem with Shopify templates As themes are easy to install on Shopify, there is a tendency to think that the themes are optimised for conversion. Many themes are aesthetically pleasing at the expense of the user experience. Choosing a Shopify template Using a template which advertises itself as having a high...

In this episode of the eCommerce Odyssey podcast, Trevor talks to Ryan Flannagan of Nuanced Media about the status of the Amazon Marketplace in 2022. They discuss: Growing in a maturing market How brand keep a competitive edge on Amazon Importance of reviews Grow strategies for advertising on Amazon Getting product retail ready Measuring performance ACoS or TACoS? Nuanced Media has written a 2022 Amazon strategy guide which is available from their website – well worth a read!

In this week's podcast, Trevor talks to John Horn from The Stub Group about how to Maximise your Google ads performance. Google has been increasing the automation of its ads programmes, recently introducing the highly automated Performance Max format. What is Performance Max Performance Max campaigns use machine learning to try and achieve a retailer's goals. They are highly automated and do not require the advertiser to specify any targets. To create a PM campaign, a retailer must...

In this week's podcast, Trevor talks to Reinis Krumins from email marketing Agency agencyjr.com about how to kick it out of the park with email sales this Q4. 4 Phase Q4 Email plan Reinis recommends a four-phrase approach to email this Q4 Re-engaging the email list. Warming up the email list. Early sign up and commitment phase Black Friday! Re-engaging the email list In any email list, there will be inactive users who have not interacted with an email recently. Send these customers...

In this week's podcast, we talked to Matthew Holman from Qpilot about how to run a successful Subscription scheme. What is an eCommerce subscription Subscriptions are a part of eCommerce, which is experiencing strong growth. A four or five-fold increase is expected over the next few years. There are two main types of eCommerce subscription Membership subscription, i.e. giving discounts and deals, e.g. Amazon Prime Automatic repeat purchases of physical goods, e.g. monthly subscription...

In this week's eCommerce Odyssey Podcast, Trevor talks to Lauren Schwartz for The loft 325 about how to create compelling organic and paid content on TikTok. What is Tiktok Tiktok is an engagement platform where people go to be entertained. Posts consist of short videos (mostly less than 15 seconds) on any topic, which are consumed at a fast rate. Engaging with videos When strolling through a TikTok feed, users can click on a video to interact with it. You can like videos and also view the...