In this episode of How to Grow Your eCommerce Business, Trevor talks to Matt Harrison from Next Net Media about the ensuring importance of link building for SEO and how to create a successful link building campaign in 2024. Topics include: What is link building? Is link building still important? How should people prioritise link building when doing SEO? Are there different types of links? What kinds of links should you avoid? How do you determine what type of link building you need to do? How is AI going to affect link-building? What steps do you take to create a link-building campaign? What has inspired you recently? --- Send in a voice message: https://podcasters.spotify.com/pod/show/ecommerce-odyssey-podcast/message