The discussion of how massive and omnipresent the tactic of nostalgia in  today's video games and film is a common topic. Very few would deny how  potent nostalgia is and how companies will not hesitate to use it. In  today's video though, I want to go beyond the usual conversation of the  behavior of the studios and companies (the suppliers) and instead focus  my attention on the consumers of nostalgia. Why is it so compelling to  us? How has it become so pervasive in all of our media? And analyze why I  believe the millenial mind (I am one myself) is espcially supseptible  to the powr of nostalgia and how we can bend ourselves into logic  pretzles to both justify nostalgic pandering and deny it at the same  time. I also go over how I think this addiction to nostalgia has altered  our current artsist practices and why everything these days seems to be  a copy of a copy.