We're diving deep into the world of identity marketing with the fiery and brilliant Veronica Romney. If you've ever wondered how brands like Harley Davidson inspire such intense loyalty that people tattoo their logo on their bodies, or how Taylor Swift created the phenomenon of "Swifties," you're in for a treat. Veronica breaks down the difference between brand identity and identity marketing, explaining how the latter taps into the core of who your customers are or aspire to be. We explore examples from various industries and discuss how even service-based businesses can leverage this powerful strategy. But it's not all theory - we get practical too. Veronica shares insights on how to uncover your customers' identity markers and how to measure the success of your identity marketing efforts. We also touch on the potential pitfalls, like tying your brand too closely to a single leader. What I love about this conversation is how it challenges us to think beyond traditional marketing approaches. Whether you're a wedding planner, a luxury service provider, or any type of business owner, this episode will give you fresh perspectives on connecting with your audience on a deeper level. Links mentioned: Veronica's website: veronicaromney.com Instagram: @v.romney